There has to be a better lead distribution mechanism than round robin. Thoughts?
14
Sunbunny31
Politicker
5
Sr Sales Executive ๐ฐ
Having a territory assigned that you can then actively prospect into as well, whether it's geo or vertical or some combo.
I understand round robin to cover weird circumstances or to make sure reps aren't under- or over- utilized, but it does lead to interesting booms and busts across the board.
I understand round robin to cover weird circumstances or to make sure reps aren't under- or over- utilized, but it does lead to interesting booms and busts across the board.
jefe
Arsonist
5
๐
This is usually the easiest way, and definitely the easiest to automate.
Performance, vertical, or territory are also possible.
Performance, vertical, or territory are also possible.
antiASKHOLE
Tycoon
4
Bravado's Resident Asshole
Performance gets rewarded. Do the work and get rewarded with gimmies. or just stick to territory.
TennisandSales
Politicker
4
Head Of Sales
maybe not. depends on what the company wants.
im assuming we are talking about inbound leads?
You could go territory based but depending on the industry that could be super hard.
with me there are 2 AEs. We each cover a specific type of organization. so if a lead comes in its clear who it should go to.
you could hand pick who gets what lead, but then favoritism comes into play so having a random round robin MIGHT be the best way to keep things fair. someone is bound to get screwed over eventually no matter what....but thats kinda life haha.
im assuming we are talking about inbound leads?
You could go territory based but depending on the industry that could be super hard.
with me there are 2 AEs. We each cover a specific type of organization. so if a lead comes in its clear who it should go to.
you could hand pick who gets what lead, but then favoritism comes into play so having a random round robin MIGHT be the best way to keep things fair. someone is bound to get screwed over eventually no matter what....but thats kinda life haha.
Diablo
Politicker
2
Sr. AE
Such as? Round Robin is automated and fair according to me.
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
Geographic or performance based.
Otherwise, round robin is pretty fair.
Otherwise, round robin is pretty fair.
Kosta_Konfucius
Politicker
2
Sales Rep
I would say having territory be how the lead gets distributed would make the most sense.
braintank
Politicker
2
Enterprise Account Executive
Yeah, they're called territories.
Thisme
Valued Contributor
0
Account Executive
I assume you have not worked in a company where multiple reps are assigned one territory.
braintank
Politicker
1
Enterprise Account Executive
Nope I avoid those.
CuriousFox
WR Officer
2
๐ฆ
I'm assigned by zip code so I avoid this issue.
FinanceEngineer
Politicker
2
Sr Director, sales and partnerships
I always push towards territory or vertical. That way there is some relevance
Arzola
Valued Contributor
1
Business administration
class="Apple-interchange-newline">It may be, but this one is simpler and more comfortable, possibly there are other factors that we do not see that motivate that decision
SiliconBBQ
Politicker
0
The Metal Rooster
ha. round robin is what managers use so they can say they have a system, and then kick the glen gary glen ross leads to their closers / friends / favorite reps.
pirate
Big Shot
0
๐ฆโ ๏ธ Account Executive
Yes, building better territories. I struggle with round robin because I have language skills. Round robin kills that for me.
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