dorsiacro

Account Executive

Thought in LinkedIn connections

Throughout my may years of sales I have gone back and forth on the effectiveness of connecting with potential prospects on LinkedIn and how to include a message with my request that doesn't come across annoying/over selling but still provides the value needed to have them meet with me.

Anyone have some input on this? Obviously it's easier with prospects in the pipeline but cold outreach via a LinkedIn request just seems rough

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16 comments

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Sunbunny31

Arsonist

Sr Sales Executive 🐰

I just ask to connect. If I have a specific reason to reach out, I do so. Otherwise, it’s an opportunity to have another line of communication. If they ignore the request, I move on. No big deal.

CuriousFox

WR Officer

🦊

We are the same on this one 👑

Sunbunny31

Arsonist

Sr Sales Executive 🐰

Experience for the win!

BDM

this is the answer

jefe

Arsonist

🍁

Bingo

Kosta_Konfucius

Politicker

ERP Sales

I think its good to send the request and one sentence introduce yourself, its good to reference you are connected and then you get to see what they care about on linkedin.
However, I am not a get connected and send them a dm person

HVACexpert

Politicker

sales engineer

The worse that happens is they decline, ask to connect with a short sentence. And see where it goes. There is no cost to increase your digital network on a platform that gives free access.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Be honest. Connect with because you are both in the same industry. Tell them you often post industry related posts/articles. Also tell them you hope to court them as a client.

I hate it when someone only is connecting to sell me something. I ignore those.

So show value and you will do fine on LI.

Retired Sales Professional

Individuals of like minds have the tendency to follow each other. So my suggestion and this only my opinion is that you attempt to connect with as many prospects as you can, be transparent. Let them know your true intentions and see who bites and repeat the process. It may be tedious, but who says success is easy, if that were the case everybody would be successful. Good hunting.

oldcloser

Arsonist

💀

You an ex on-prem or off prem guy?
Why aren’t you using your anon profile, earning Bravado commish and getting free stuff?

Retired Sales Professional

I've worked both and as for anon profile, I didn't realize you could get free stuff. I'm earning commission with my real profile. Still learning the ins and outs of this platform.

oldcloser

Arsonist

💀

Commish store- all kinds of stuff 👍

Retired Sales Professional

Sounds good thanks

nomdeguerre

Executive

Account executive

Honestly, I have found that LinkedIn at this point doesn’t work for communication. There is just too much spam and noise, so I really only use it for analysis of companies and connections.

Therefore I have concluded that the more people I’m connected to the better, so I just try to connect with as many relevant stakeholders within my ICP as possible.

In terms of asking for the connection, I only add a note if I have some specific thing that is relevant. Otherwise I just do a blank request. It works surprisingly well.

dorsiacro

Politicker

Account Executive

Yeah I’m at the same point as you now. Keep it relevant to the ICP and move on

nomdeguerre

Executive

Account executive

I don’t even reach out to them on LinkedIn. I only use it for search and then connect some other way - ideally through a referral.