What are some ways for your prospects to be heard in your interactions?

I’ll go first

The CLAW philosophy is simple and powerful. Simple in that it focuses the SDR on four key areas around self-identification and acumen development.

• Credibility
• Likability
• Authenticity
• Well-Timed

Whenever sales pros like SDRs or Account Executives speak, they are “performing.” What they say is always judged by those listening. Judged for credibility, authenticity, relevance, etc. And not only the content mind you. The delivery as well will be judged for energy, sincerity, and resonance.