What can your SDR do better for you?

I have prior experience working as an AE in the Office Technology domain. Currently, I am honing my skills as an SDR.


For those who collaborate with SDRs, what are your thoughts on how SDRs can enhance their performance?

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8
BTQ
Politicker
4
Account Manager
We're here to set qualified appointments.

Not just anyone who will take a meeting. We do it over and over again everyday until by some miracle the claw of management comes down and selects us to be an AE.

But even then, the rat race continues to search and find qualified prospects. Best AE's prospect like an SDR
Maximas
Tycoon
1
Senior Sales Executive
Good luck,but ain't that a demotion from being an AE to an SDR,if you may allow me to ask what're your plans here!!
0
Agency Owner, SDR
Yes, this is true. Going from AE to SDR seems to be a demotion in the short term. I used to sell copiers and document management software, and many of the companies I have interviewed with donโ€™t see my experience as equivalent to the account executive role at a saas company. And, many companies have a system hiring SDRโ€™sโ€˜s and promoting them to AE. Copier reps don't have sdrs. Weโ€™re full cycle.
Gasty
Notable Contributor
1
War Room Community Manager
I don't know about better, but here's what an SDR worth their salt should take ownership for:

1) ICP Universe: Learn everything about the prospect's universe. What their day looks like. If they were to buy what you're selling, what % of their day would be better? How would it be better? And Why?

2) Tech Stack Universe: Effectively using everyday tools. If I hadn't mastered Salesforce 7 years back, I wouldn't be where I am today. Make the bots do 30% of the operational tasks.

3) Product-Value Universe: Yes, learn about the product. But focus more on business outcomes and the value it can provide. No prospect wants to listen to how many bells n whistles your product has.

4) Human-Psychology Universe: Lion's share of prospecting is simple. You say the right thing, the right way, to the right person, at the right time. Think thrice before sending an email: how would the prospect perceive this?

5) Output Universe: Own the KPIs. Output>Input. Set meetings with the right folks. Get your qualified meetings and opps. Maintain a healthy relationship with AE, you both are a team!
1
Agency Owner, SDR
Thank you. This is good stuff!
RckChlkG33k
Big Shot
1
AE (Account Executive)
Exist
1
Agency Owner, SDR
๐Ÿ˜‚ so, you need a new SDR?
RckChlkG33k
Big Shot
0
AE (Account Executive)
Weโ€™re working on it. Good follow up though. I wish it was my decision because Iโ€™ve been asking for a year and weโ€™re just now getting it started.
Diablo
Politicker
0
Sr. AE
I have seen some SDRs only qualifying for the sake of qualifying and you donโ€™t want to do that. Performance is very broad - some org are volume driven, some are quality, some pay on qualifications some on qualification and closed as well.
FoodForSales
Politicker
0
AE
put in the time and just make the calls like a good lil telemarketer
BmajoR
Arsonist
-1
Account Executive
Book with the correct person for once.
1
Agency Owner, SDR
Do you mean booking with someone who can actually buy your product?
BmajoR
Arsonist
3
Account Executive
Either that or someone influential that has a reason to be on the call.
CuriousFox
WR Officer
3
๐ŸฆŠ
Don't play on our timmmmeeeee
13

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