Referrals from customers are the best sales. Shorter cycles, less price resistance and easier access to ideal buyer. But 'how' do you ask for that referral and when? Right after a sale, in an email. 6-months later in a phone call?
What's your tried and true 'go to' tactic for asking and getting the right kind of B2B referrals? Let's assume it's an VP/C level 5 figure sale. Thanks..