What Metrics Show You Are A Good Rep

"You can fake everything but closed revenue" Was a quote a director told us when walking through some of the rev numbers of the top reps. I am not assuming all numbers are fake at all, but everyone I assume has fudged the numbers once.


That quote led to a couple peers of mine chatting about metrics that actually show you are in good in the role. Obviously there are activities like meetings, dials, forecast %, closed rev that show you are in a good spot. But EVERYTHING can be faked outside of closed rev. I can fake dials, say a meeting happened but it didn't, up a forecast % even though nothing has changed to make my next 1:1 easier. But revenue can be high if you just have an amazing territory that you walked into or get leads from the manager b/c you are liked.


What metrics actually matter when thinking am I good at sales?

๐Ÿงข Sales Management
17
antiASKHOLE
Tycoon
4
Bravado's Resident Asshole
Sales that are closed. period
Kosta_Konfucius
Politicker
0
Sales Rep
What about the rev being high b/c you are being fed inbounds more than others? Or it was all from one be RFP thats it
antiASKHOLE
Tycoon
1
Bravado's Resident Asshole
at the end of the day, the company cares about revenue. Sure those other things can come into play when promotions or raises are concerned. But it just shows they they have someone that is a closer, whether it was inbound or not or just from one big RFP. what does it truly matter? Quite frankly, if the sales team is making money and the company is making money it's good.
TennisandSales
Politicker
1
Head Of Sales
i would look at accuracy of your forecast and consistency.

if you are consistent that is really valuable
and if you do what you say you will do, that is also super valuable.

you can look at it from "what metrics do I care about"
and "what metrics let others know I am good at my job"

those answers will be different.
Sunbunny31
Politicker
2
Sr Sales Executive ๐Ÿฐ
Forecasting accuracy is a big indicator of how good you are at sales. Knowing the likelihood a deal will close in addition to when means you know your business and have an understanding of not only your process but your prospect's process and can get something over the line when you said you would. Many reps may not care about forecasting accuracy, but they should understand that knowing their business and their prospect's buying processes will help them close business and make more money.
Avon
Politicker
3
Senior Account Executive
Dials/activity have nothing to do with how good of a rep you are. Id say total closed revenue, total number of closed deals, and renewal rate. I dont like average deal size because that can be pumped out by DQing lower size deals that still add to revenue and can lead to referrals.
Kosta_Konfucius
Politicker
1
Sales Rep
Renewal rate is huge and one I forgot about!
jefe
Arsonist
3
๐Ÿ
Signed deals, obviously.

But also pipeline, win %, and time to close. These can be influenced if you're sneaky though. But I think if someone is an outlier, then their activity can be dug through and determined without much difficulty.
TennisandSales
Politicker
2
Head Of Sales
the metrics I care about as an AE:

1. QUALITY of pipeline
2. closed deals
3. QUALITY discovery calls Kept.
4. Deal size.
5. forecast accuracy.

Like you said everything can be faked. but if you have solid numbers and DONT fake them, then you are golden.

also having deals close when you say they will close and losing deals when you say you will lose them is super important.

if leadership can trust what you say, you are valuable.
Sunbunny31
Politicker
3
Sr Sales Executive ๐Ÿฐ
If you're trustworthy in your forecasting, it takes a LOT of scrutiny off as well.
TennisandSales
Politicker
1
Head Of Sales
yeah a great way to get leadership off your back is to be right alot.
Kosta_Konfucius
Politicker
1
Sales Rep
Great point of knowing when stuff will close, because your manager will always commit one of your deals to the VP so you got to make them look good and be right
TennisandSales
Politicker
0
Head Of Sales
haha it also helps if the manager tells you which one of those deals they committed to the VP, or better yet if YOU tell THEM which one to commit.
FranchiseSalesQB
Politicker
1
Franchise Sales QB
all of them
Kosta_Konfucius
Politicker
0
Sales Rep
Outside of closed deals, is there one that sticks out?
ChumpChange
Politicker
1
Channel Manager
Opportunities created, opportunities closed won, opportunities closed lost, meetings booked and revenue.
salezkween
Opinionated
1
Enterprise Account Executive
Win rate, quote attainment, ASP, deal cycle duration, then stage conversions
SaaSguy
Tycoon
0
Account Executive
Closed sales obviously. I also look at my ASP making sure im driving multi product deals. I think outbound KPI's like emails and calls are total fluff.
CuriousFox
WR Officer
2
๐ŸฆŠ
It's all a part of the game we have to play in this role unfortunately.
GDO
Politicker
0
BDM
Deals and their size
adrienmc
Good Citizen
0
Founder @LaGrowthMachine
Anything that show quality work :
- closing rate : Iโ€™d rather go for a lazy one that close almost all their deals and attain quota with few new deals than having reps that burns many opportunities to reach the same quota. Org can learn a lot from them, from deal selectivity to relationship management
- forecast accuracy (and honesty) : you canโ€™t have an efficient org without accurate forecast. Accuracy shows you know your craft, your market and your leads. Honesty is necessary also to provide slim forecast when you know youโ€™re short. As well as youโ€™ll know when to work harder when your forecasts look slim

Other metrics are just noise
BitcoinAddict
Opinionated
0
AE
HOW your closed revenue came in. If you close inbounds that were going to close anyways, you are lucky. If you close outbounds that you hunted or an SDR hunted but they were on the fence with multiple competitors in the opp, you are a great rep.
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