There was a time when Banner Ads on the internet cost like $1000, when they were first introduced. People eventually get immune to mass marketing methods. Today a banner ad costs like a dollar.
With almost everyone in Sales (especially SDRs) using cadence tools like crazy to send mass emails for pitching their own individual products (which is apparently the best product in the entire universe), prospects are eventually going to get immune to it. I think it's already happening.
What's next?
How would we keep getting the attention we need from our prospects to make that sale?
Customized emails only? I'm all in for personalization, but cadences do make my life a bit easy tbh.
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