Working In A Different Vertical/Industry/ETC

I saw an older post where someone asked about what they can do to sell to an area they never sold to before. Seemed clear they had no clue where to start.


When it comes to starting a new role, I'm confident that where it is doesn't matter. It's all about a process. Some areas require a lot more work than others though. And of course the more knowledge you have the better. But literal research through published articles, journals, books, and informational sessions can build that up very quickly. All you have to do is read.


What's your opinion on the following when it comes to starting a new sales role, answering the following questions, and using this data to build out relevant messaging, sales processes, and even sales stages?


What else would you specifically add?


Who is your ICP? What are their pain points? What are their objectives? What use cases can be used to solve for?

Who has purchased from the company before?

What are their titles?

Who uses the product?

How does your product help its users?

Who talks to your current customers daily?

What solutions are solved for with your product?

Who builds the product?

What are the reviews of your product like?

What do each of these people care about?

What research have you done towards solutions in the verticals you sell to?

What research have you done towards the verticals you sell to?

How do these businesses work? How do they make money? What roadblocks prevent them from making more money?

What lists have you built?

Have you called those lists?

Have you emailed them?

Is your messaging relevant?

๐Ÿ‘‘ Sales Strategy
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๐Ÿ˜Ž Sales Skills
5
SoccerandSales
Big Shot
2
Account Executive
List looks pretty solid, most important is always your ICP. If you can fully understand their business, where their issues and successes typically lie, and how your product will fix it, these other issues tend to fall in line
CRAG112
Valued Contributor
1
Account Executive
Good points to mention
CuriousFox
WR Officer
2
๐ŸฆŠ
Nice job bb ๐Ÿ’ฏ
Sunbunny31
Politicker
1
Sr Sales Executive ๐Ÿฐ
This is a good list. Also looks like something that would be valuable for those who are interviewing - they mirror the questions reps should be asking during the process.
CRAG112
Valued Contributor
1
Account Executive
My whole thing is we see a lot of people doing the.... industry experience hire these days. But you don't need industry experience to be successful, you need to be able to sell and understand how to sell.

You can research an industry and vertical before an interview and sound knowledgeable. Crush a sales interview roleplay. Get a job and follow a process to find success.

Then again, most people can't teach others for shit. So it's still a tough sell. But being over-prepared is not a bad thing. One day out of the blue it will be the reason you got what you were seeking.
Sunbunny31
Politicker
0
Sr Sales Executive ๐Ÿฐ
I do see a lot of people also focusing on what they need to understand the industry rather than focusing on the basic sales skills that will be incredibly important and relevant regardless of industry or vertical. Appreciate this list a lot - honestly, it's a good refresher for those of us with experience as well.
CRAG112
Valued Contributor
1
Account Executive
Sounds like good points. Prove you can sell.... They'll believe you. Then you can learn too.
Maximas
Tycoon
0
Senior Sales Executive
Damn,great list CRAG and pretty useful points,nice one!
CRAG112
Valued Contributor
0
Account Executive
Awesome, thanks dude!
3

High-Velocity vs. Same Industry

Discussion
10
Which persona
78% High Velocity Hustler
22% Industry Veteran
27 people voted
3

HOW TO/CAN YOU mix a geographical division with a vertical division?

Question
7
19
Members only

Industry specific experience?

Question
40
when companies require specific industry experience is it:
29% hiring managers who dont want to/dont know how to train
26% lazy recruiting
31% both
14% something else, ill comment
85 people voted