A new industry...

Interviewing for a Director of Sales role for a startup next week. I check all the boxes, except it's a brand new industry for me.

I'm anticipating the bull crap "yOu NeEd InDuStRy ExPeRiEnCe" mumbo jumbo that they all say.

What's your best advice for answering the inevitable question of how will i be successful in a new industry?

EDIT: Interview went great. #2 happening this week. My answer to the above question was well received. I talked about how industry people typically rely too much on network and contacts and are unwilling to adapt and be agile enough to roll up their sleeves and do the dirty work. I then highlighted how I handled my lack of experience at my last stop. Getting close to an offer I'd say!