The War Room
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Any tips for when your bosses write terrible cadences?

I literally get complaints about the emails and a zero positive response rate. How do you handle this?
🧠 Advice
πŸ“¨ Marketing
πŸ‘‘ Sales Strategy
14
JuicyKlay
Politicker
+9
AM
Show him the stats and tell him it’s time to create a new one {have new content ready} or at least AB testΒ 
hurtscuzimold
Opinionated
+5
Dude abiding
This is probably the best route
Rallier
Politicker
+9
Account Executive
You need to use data to convince him. Do an A/B test. Use your cadences for a few weeks while at the same time using his cadences. Report back to him with results
uncorpse
Politicker
+5
Sales Development
It's about figuring out what main objective.Β 
hurtscuzimold
Opinionated
+5
Dude abiding
Damn fine point.
PhillySales
Opinionated
+3
Director of Inside Sales
Tell your boss, work together on fixing it
User1234567
Politicker
+5
User1234567
Agreed maybe he doesn’t know there is an issue
JC10X
Politicker
+8
Senior Sales Manager
Write better ones, AB test and show your results. Or you can talk to me and I can help you draft some awesome 40% - 50% open rate msg..
hurtscuzimold
Opinionated
+5
Dude abiding
Please do teach me your ways
TheRealVladimirPutin
Opinionated
+5
AE
Ignore them and write your own better ones, then compare the result of yours to theirsΒ 
hurtscuzimold
Opinionated
+5
Dude abiding
I wish it were that easy
Ri
Riskitforthebiscuit
Member
+2
Head of Revenue
Nobody likes when you call their baby ugly. Typically, it takes some tact to convince them. Point out an issue nicely and come with a solution while asking for their help to soften the blow to their ego
User1234567
Politicker
+5
User1234567
Not that simple from my experience
bamageorge
Celebrated Contributor
+9
International Sales Director
Be honest, tell your boss, maybe you're seeing something he's missing.Β 
softwaresails
Politicker
+4
Sales Manager
Talk through it with them. Bring it up and tell them that you think there are some things that could be changed.Β 
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
Write your own and send those instead.
EdTechSales
Politicker
+4
Director of Sales
Let him know which actual numbersΒ 
Stratifyz
Opinionated
+9
Business Development Rep
I think most people have nailed it here. If you have previous success, show the results. Most leadership should be open to whatever produces results.
Feds_Watchin
Politicker
+5
Account Executive
Use your ownΒ 
CuriousFox
WR Officer
+11
Needer of Life Alert
Create your own content personalized to each contact. Then compare the results and present to your boss.
7
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