Sales - it's a dog-eat-dog world out there. A world where the only thing that matters is the next call, the next email, the next close. A world where if you're not making 60 to 80 calls a day, you're getting fired. Or at least, that's what they want you to believe.
But let me tell you a secret. A secret they don’t tell in those “daily scrums” or “strategy meets”. The sales floor is not a wolf pack. It's a playground.
You see, a customer is not just a number on a spreadsheet, they're a person. And if you want to sell to them, you need to understand them. And let's be real, isn't that what sales is all about? Building relationships with people and understanding their needs?
You need to know what makes them tick, what their pain points are, and what they're looking for in a solution. And the only way to do that is by taking the time to learn about their business.
So, if you're out there making 60 to 80 calls a day, STOP. Breathe. Take a step back. And remember - it’s a playground. In the end, it’s all about output, not input.
You can get that 5-call connects with 20 calls instead of 80. If you make the to the right people, at the right time, with the right intent.
And if you can do that, the world is yours.
PS: Do check out other videos from Bad Sales Advice series:
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