Book Recommendation - B2B Buyer Psychology

Hi,


Title is pretty self-explanatory.


If there was one book you would recommend on B2B buyer psychology, which would it be?

๐Ÿ“š Resource
8
Kosta_Konfucius
Politicker
5
Sales Rep
Not sure if this matches what you are looking for, but I always recommend Never split the difference
Revenue_Rambo
Politicker
4
Director, Revenue Enablement
Was going to suggest the same.

Add to that:
Sales EQ by Jeb Blount
The Infinity Game by Simon Sinek
Diablo
Politicker
2
Sr. AE
Bang on โ˜๏ธ
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
Yep. Good book.
BTQ
Politicker
1
Account Manager
cosign!
BTQ
Politicker
3
Account Manager
How to Pitch Anything by Oren Klaff is a good one too
Gasty
Notable Contributor
3
War Room Community Manager
The 48 Laws of Power. It might not specifically scream "B2B Buyer Psychology!" but has all ingredients for a powerful cocktail of understanding human behavior.
The best part? You can dance through tales of ancient shenanigans that explain why people tick.

So, while everyone else is flipping through their "B2B Buyer Psychology for Dummies", you'll be casually quoting Cleopatra and Machiavelli at your next networking event.
CuriousFox
WR Officer
1
๐ŸฆŠ
Check out the search bar. Also look at the book titles in the commish store.
ThatNewAE
Big Shot
1
Account Executive - Mid enterprise
Let's get real or let's not play, a book by Mahan Khalsa. I dare you to read it.
0
Retired Sales Professional
Worked for me!!๐Ÿ‘๐Ÿ‘
Beans
Big Shot
0
Enterprise Account Executive
The challenger customer.
GDO
Politicker
0
BDM
There are a lot of book topics on the WR already. Did you check them?
jefe
Arsonist
0
๐Ÿ
Glad to see a book post that wasn't just 'WHAT GOOD SALES BOOKS'
Seems like you got some solid recommendations
19
Members only

Book recommendation

Advice
44
4

Negotiation Genius by Prof. Deepak Malhotra (HBS) - Book Summary

Advice
2
8

Book not for sale

Question
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