madamcommission

SDR Manager

Cold Emailing and Addressing Competition?

My SaaS product is from Germany and we are now just entering the US market where the competition has been operating for quite awhile. So, seems my target clients probably already use one of them and have viewed the others. Is this something I should address right away, like the unique features of our tool or the differences to grab their attention? I know the email needs to be personalized, but I'm struggling how to do it with the lack of information on their pain points in the first outreach. Also, I'm new...so I am still in the process of learning. I am going to post a few samples of my emails so the War Room can roast it. Goal is to book a Demo...

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bankbuster

Fire Starter

Account Executive

Why don’t you just Google the bad reviews and do stuff better then the competition? That’s things you can mention? Are you sick of long service times for your request kind of thing maybe. I would not throw competitor names out there, you might as well bring the competitors on the radar of your prospect

jefe

Arsonist

🍁

Good way to go about it.

FinanceEngineer

Politicker

Sr Director, sales and partnerships

This is perfect. Right now you either need to create new revenue or solve a pain point (something that either loses money or stops them from making money) to really get any traction.

madamcommission

SDR Manager

@bankbuster yes good idea about the google reviews.. :D Yeah, I mean I won't through out names. just highlight the thing that we have that no one else has which can actually save them thousands of dollars.

saaskicker

Celebrated Contributor

Enterprise AE

If you know what competitor they are using, and what your product differentiators are I think that's a strong opener. Shows you are not just mass blasting emails, did some research and are an "expert in the space".

If you work with any similar companies or competitors of the people you're reaching out to I would call that out in the email or subject line.

eg: Company A + YourCompany (provider for Competitor)

madamcommission

SDR Manager

@saaskicker Yes. That is what I'm thinking-- get straight to the point and make them curious about virtually unknown product. Also clever idea bout the subject line. I think I will give it a go:)

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Can you put in the subject line of the emails the top pain your prospects feel as they deal with your competition?

Also, go read “Eat their Lunch”.

GDO

Politicker

BDM

Comparison is ok. But don’t exaggerate

SaaSguy

Tycoon

Account Executive

Put your alongside competition in a venn diagram - stick to messaging around things in your org's bubble that competitors cannot do or do poorly.
When addressing competition be very granular in what you can offer/strengths.

ASalesCoach

National Director of Sales

Sell up and not down. do not talk about your competitor but place land mines that they cannot get around. focus on your SaaS offering, the differentiators that make your product better, and build your approach based on selling your solution up. if you can do this confidently and completely, the competitive solutions will struggle to fill the gaps in what your new potential customers perceives exist.
I never talk about my competitors to my customer. But i use their weaknesses and our strengths to drive value for me. be different, be valuable, and be thorough,

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madamcommission

Cold Emailing and Addressing Competition?

10 comments

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