Final pitch to the president/founder - how would you structure it?

Deal is coming down to the wire between us and a competitor who we rarely ever go against (most people in my company have never heard of them) but they're a great fit for the prospect just like we are. We are significantly more expensive but I've built trust with the end users as well as the executives I've been speaking to, and now the founder, who ultimately signs the check, will be meeting with us next week.


It comes down to short-term vs. long term. They know that they have everything they need from us to support them in the long run, whereas the competitor is more similar to their current system but also not necessarily as scalable. They said they're hoping that if they go with the competitor, the product grows with them, but they are aware that they may have to make another switch in a couple of years if that doesn't happen. That is where we are focusing most of the conversation and trying to sell the value of going with the long term plan. We were told that the founder has a long term mindset and is open to paying more if the value is there, but with our price being significantly higher, I'm still pretty worried.


Anyone have advice on how to approach this call?

👑 Sales Strategy
📈 Closing
☁️ Software Tech
6
KPIMaster
Politicker
1
Enterprise Account Executive
Couple of thoughts, do you have a champion?  If so, now's a good time to ask them all of what you just said above and see what he/she says.  Ask for a chance to present a summary of value to the final decision maker(s) and use their words in the value points, remind them of the numerous calls/demos and what was discussed along with quotes that illustrate their end goal and how that ties back to your product.  Lastly, ensure you're empathetic to their concerns at this point and let them know you hear them and you're confident that your organization can handle it.  

Let us know how it goes and hope this helps.
leverage
Politicker
1
AE
Thanks for the advice! I believe one of the execs that we've been talking to is a champion, but can't confirm that yet and it might just be me feeling hopeful. They know that I'll be putting together a summary of value for the DM and the plan is to illustrate the end goal and how we help them achieve it so looks like I was on the right path there. Just not sure how to approach the massive difference in pricing
KPIMaster
Politicker
0
Enterprise Account Executive
You could try testing the person you think is your champion to see if they really are or if they’re just a coach.  In your case I would probably ask for a few minutes of their time to run something by them and then say the following “hey Mr/Mrs. Champion, mind if I share a concern with you?” “Sure, what’s up?”  “Well I feel like we’ve uncovered a lot of value for your company and I’m excited to share with your DMs, however, I’m concerned that pricing will become a major focus, since I’ve seen this happen in prior engagements, what are your thoughts?”.  If they’re your champion, they will either tell you why that’s not an issue or help you navigate that concern. 
braintank
Politicker
1
Enterprise Account Executive
As other's said definitely get your champion to tell you what is important to CEO. Let them tell you how to sell.

Barring that I'd focus on risk mitigation. By going with you they won't need to worry. If the go with smaller company they're taking on risk that could have long term ramifications on the business.
Chep
WR Officer
0
Bitcoin Adoption Specialist
I think just being open and honest with them. Mentioning you recognize the fact your competitor is much cheaper, but that your solution is priced the way it is for a reason (scalability from what I can gather from reading). Also if you can go back to your leadership and have them reduce the price that might help finalize the deal
goose
Politicker
0
Sales Executive
Look for ways you will lose and solve those problems.  
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