Has Anyone Transitioned from SaaS Sales to a Channel Partner?

This is my first time posting on Bravado. Please be gentle (blushes)...


Background:

I've been selling since 2007. Tech sales for the last 7 years. I work for a software company that was acquired (2 years ago) by an organization that's been "one of the best places to work" for the past few years. Post acquisition, my role changed from direct seller to an overlay resource supporting 3 AM teams. I have a strong brand internally. Not to toot my own horn, but I'm confident I'd receive a good to great review from all of the AMs I support (including their leadership). I'm also a new hire "bootcamp" presenter. I run the session on positioning, value messaging and pricing model. I've been successful in my role for just under 5 years. I did initially leave post acquisition, but I was recruited back 4 months later.


Challenge:

My teams had multiple open seats at the beginning of this year. Being one of the remaining legacy seller that come over with the acquisition, I was asked to cover additional regions while the team was being built. I'm on track to hit my number for the year, but most of my revenue came from the regions I was covering. FYI, my primary territory was completely green and our sales cycle for anything over $100K ACV is 6 month at a minimum....


A few weeks back my 1:1s began to heat up. KPI inspection became the main focus of the call. Net-net, the paper trail began and I'm currently a few days away from making a large decision. I can either accept a 3 month severance package, or I'll be placed on a 30 day PIP. My KPIs are within standard. The only issue is, where my revenue came from this year. My manager hasn't given me any confidence that I can fight through this PIP. The whole thing seems odd. The rest of my team are all from the company that acquired my SaaS startup. Now that the ad hoc coverage is no longer needed, there is a definite possibility that they'd like to replace me with a familiar. Side note, my OTE is maxed out for the role...


My Ask:

Can anyone share their experience transitioning from software sales to working for a channel partner? I want to hear the dirt! Tell me what sucks about channel life.

  • The channel role is with a strong partner of the company I work for today.
  • I have great relationships with the account managers I'd be working with. They're the same AMs I've been supporting for the last 2 years.
  • I'm talking to this partner because I was referred by the Regional Manager of one of the teams I support today.
  • I have experience working with the channel, but only from the OEM/ provider side of the table.
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8
BTQ
Politicker
4
Account Manager
I have no exp with your asks but welcome to the WR! I’m sure someone will be able to give you a hand.
bendandsnack
Politicker
1
Account Exec
I work at a channel partner at 10/10 would NOT recommend. In fact that is my one non-negotiable criteria for my next job - it cannot be with a channel partner.

There are always 2 customers on a deal, the actual customer and the partner you work with. In my situation the partner tends to push me to push on the customer, and if I don't they'll tell their team members not to work with me. Long story short, the customer usually gets fucked and I have to fall on the sword.

Partners pressure me to cut costs.

You live & die on reputation, even outside of your control. For ex. if one of my engineers tied to a deal screws up, I pay the price that I don't get passed deals from the partner rep tied to it.

Don't do it. You're welcome.
CuriousFox
WR Officer
1
🦊
Yes yes and yes. All of this is correct.
KickedInMEDDIC
0
Account Executive
Thanks folks... Bullet dodged, hahah
KickedInMEDDIC
0
Account Executive
Thank you for your insight! Yep, all of this tracks with what I've seen in my current role.
Pepe
Opinionated
1
Enterprise Account Executive
I have. Carried a high 8-figure quota working with 200-300 sellers. It was very chill; I had a nice base (170K) and a smaller variable, 80k. I liked being a generalist and doing a little bit of everything.

That said, I recently moved back to an IC role; hoping to have another 400-500k year.
jefe
Arsonist
0
🍁
Unfortunately I can't help., but welcome and best of luck!!
Maximas
Tycoon
0
Senior Sales Executive
Welcome to WR,couldn't help with that though sorry.
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