Earlier this year I started in a BDM role with a company that's well established but trying to break into a new market without having done much if any market research into whether the products I'm selling are even a good fit to begin with.
I've got 10+ years of sales and business development experience and have had plenty of success in the past with my approach, but this time around it hasn't been working. I'm used to a roughly 10% meeting rate, but in my current role it's below 1%.
on top of all that, my boss is a prick, and everyone on my team is outside the US which makes meeting with them difficult especially when the majority of them don't speak English.
bottom line - I've always felt that it's fair to give every role at least 6-12 months before actively applying for other roles. on the other hand, I now feel like I was set up to fail from the beginning.
what do you guys think?
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