newboy

Complete Sales team

I'm an imposter. Help me keep the new job. What does good MQL look like in SaaS?

I'll probably get a role to convert MQLs into SQLs at this B2B SaaS startup with zero marketing or sales workforce as of now (only have 2 BDs and 8 techies)

I wanna know how should a good MQL look like so I can explain it to the new marketing hire (and not sound clueless) along with building rapport with other new hires and founder.

I'm fresh out of college and this can be my first good job.... So I wanna crack it right open and win.

🎈 Mentorship

😎 Sales Skills

📨 Marketing

12 comments

Sort by:

drtendo

Politicker

Enterprise Account Executive

What existing customers do you have, what do they use your product for specifically, and what outcomes has it had for them? Use that as a frame for a good lead - can we support this MQL the way we supported another org?

Blackwargreymon

Politicker

MDR

I'm having trouble with that... Kinda. Too new to SaaS and the decision makers are CXOs

Clashingsoulsspell

Politicker

ISR

Define your ICP and if it falls under it then you have a good MQL.

newboy

Valued Contributor

Complete Sales team

Imposter because I didn't let them think I have zero work ex. I acted and talked like I've been doing SaaS sales all my life, but truth being I never even touched SaaS

mythbuster

Catalyst

Account Executive

Define your ICP and if it falls under it then you have a good MQL. Simple.

newboy

Valued Contributor

Complete Sales team

I'm having trouble with that... Kinda. Too new to SaaS and the decision makers are CXOs

newboy

Valued Contributor

Complete Sales team

Whole chain shoved down my path you can say.

Flippinghubs

Opinionated

Account Executive

BINGO

Chep

WR Officer

Bitcoin Adoption Specialist

Fake it till you make it. Sounds like a great opportunity where you can be the one who drives the organization to adopt Salesforce and really get a grip on what leads are worth the team's time

CuriousFox

WR Officer

🦊

Fake it til you make it.

MR.StretchISR

Politicker

ISR

Define your ICP and if it falls under it then you have a good MQL. Simple.

Mr.Floaty

Politicker

BDR

Man, if I was the first salesperson at a saas company, I wouldn't be thinking about leads at all. You have the entire country (world?) at your fingertips to call.

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Tech Sales U

For employers

Hire sales talent Executive search

Company

About Us How It Works Blog Bug Bounty

Contact

Press Careers

newboy

I'm an imposter. Help me keep the new job. What does good MQL look like in SaaS?

12 comments

Related posts

First day at an analytics start up coming over from a 5k+ employee dinosaur. What should I be on the look out for in terms of different culture, expectations, drama, etc?

Starting a new job as a BDR. Any suggestions on how to get up to speed in a new industry?

What did your first 30-60-90 Days look like as a new Team Lead