We're clearly inundated with tons of so-called next gen intent data players. That said, it's becoming clear that they are all selling very similar capabilities: account-level insights coming from the same source (cookies and anonymous account/domain sniffing).
Although direction-ally helpful, I cant help but think there's more that can be done here.
If you're using this data now, what is working for you? Are their disconnects from the promise of your vendors capabilities? How do you put this data to use? Is Marketing the tail wagging the dog in most cases?
If you aren't using this data, why not?
As always, thx for your feedback and brutal honesty. ;)
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