this is a little rant about how I am seeing SOOOOO much content thats all around this idea of "you have been doing it wrong your whole life"
Sales leaders are always trying to reinvent the wheel and tell us that:
- you have been doing demos wrong
- cold calling wrong
- emailing wrong
- breathing wrong
- updating pipe wrong
like what the hell? can you just tell me you have a way to make it better?
I also see this outside of sales:
"you have been dieting wrong"
"you have been stretching all wrong"
"you have been parenting wrong"
idk i think my biggest problem is that its fear based maybe?
its even worse when it comes from people who are in no way an expert.
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