Saleswithsingh

Sales manager

Good Citizen

Contributor

Personal Narrative

Is market saturation is a real thing?

How do you guys sell in the saturated market?

Sometimes prospects got burnt in the past by the other vendors and they don't believe in your services anymore.

How do you handle these type of situation?

🔎 Prospecting

👑 Sales Strategy

📈 Closing

11 comments

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Sunbunny31

Politicker

Sr Sales Executive 🐰

Based on what I read here, this doesn't sound as much like market saturation (where everyone has a solution and it's working for them) but more like companies have decided they don't need what you're selling, based on a bad experience with a prior vendor.

In this case, you're in a position of having to reassure them that your solution will work well and provide benefits to them (your value prop). SoccerandSales mentioned reference clients - those are great to bring into a conversation and use as a touchpoint for successful customers and why your prospect should realize you have a good solution.

Kosta_Konfucius

Politicker

Sales Rep

This!

jefe

Arsonist

🍁

Yup, market saturation is real but doesn't seem like that's what he's talking about.

SoccerandSales

Big Shot

Account Executive

Reference clients are huge with this, especially if you can match a prospect up with someone who went through the same thing. For example, x practice also left x vendor for us and have had great results doing so.

Sunbunny31

Politicker

Sr Sales Executive 🐰

This is great advice.

CuriousFox

WR Officer

🦊

You gotta establish trust and value.

TennisandSales

Politicker

Head Of Sales

yes its totally a real thing. think of the CRM space. there are soooo many out there now. but they all compete for the orgs that Hubspot and SFDC dont get.

If a prospect tells you this, dig in. try to understand exactly what happened. then explain how your different.

if this is something you are ASSSUMING, let them know.

"tammy it sounds like you may have had a really bad experience with a competitor in the past, am I right about that?"

tightlines

Politicker

Account Executive

reference clients and differentiated products/acquisitions to add further value, but definitely references

antiASKHOLE

Tycoon

Bravado's Resident Asshole

reference credibility and price points

FoodForSales

Politicker

Read "Eat Their Lunch" - good book on this!

aleabith

Good Citizen

Director general

yes

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Saleswithsingh

Is market saturation is a real thing?

11 comments

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