I work for a privately owned, privately funded, 7 year SaaS company with 120 clients and 15 employees. Been there six months and report to CEO. Niche local government apps. License is 10k-500k annual.
I was recruited by CEO. I originally was told National sales with two other peers. A month in I was told moving to regions and I cover an 8 state area with 450 potential client entities. I am three states away from my assigned region.
Long story, thought we were spending money on data and tech. No. I have the most basic version of HubSpot which sucks, marketing sucks, no inbound leads, no SDR no BDR, no website SEO, no budget, no help with key contacts research, no way to email sequences, no travel budget, one of our product VPs is taking my leads and booking meetings and moving deals to his name.
Our marketing leader is in his mid 20s and WAY in over his head, good at graphics and social media, bad at writing, clueless about CRM but “manages it”. Our file share is a hot mess and I have been told our marketing material / slicks are being redone. They don’t have any documented pricing formulas and every time I get a client to the point of let’s talk budget, the CEO talks in circles about value and ROI and looks like a used car salesman that can’t be trusted.
Their PPTs are full of useless tech speak and faux benefits and any attempt at getting some emotional ties and quantitative benefit info in the sales deck is ignored meanwhile they want a 2023 goal of 7 million net new.
I promised the CEO I would not leave when he hired me. Now I think I need to write a Jerry McGuire-esque document that lays out all the issues and a plan to fix, if they follow I stay and if they don’t I get fired… HELP!!!! ADVICE!!!!
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