I HAVE booked meetings off of LinkedIn before, but I can easily count that number with two hands over the last 2 years. I experiment with different approaches. I normally don't send inmails too often unless they engage a lot with email - but I've never booked a meeting off an inmail.
The way I have done it in the past is messaging when someone connects. I've had some success with text and voice messages, though results are miniscule.
Anyways - I hear people booking TONS of meetings on LinkedIn. I hear people booking meetings from connection requests alone. Am I missing out on something - is there this much opportunity here, or do I need to re-assess my LinkedIn approach? Now that I'm an AE, I really want to leverage my outreach as much as possible to fuel my own pipeline, and am curious if I should continue to not focus much on LinkedIn or if I should give it another go.
Note: I sell to marketers, so I'm not sure if that has an impact. I know that LinkedIn is saturated with salespeople so it's possible response rates are higher in that space?