Looking for advice on a reactivation campaign. Use humor or nah?

Question

Howdy Savages - I am working on a reactivation campaign and looking for some advice. For context - the company I work for is one of the largest booking accommodation websites in the world and my clients are property management companies.

We just rolled out a new feature that replaces are old and frankly abhorrent feature that caused a ton of headaches for partners. A lot left as a result. Trying to decide if I should use humor and acknowledge our old shitty feature or just focus on the new new? Thanks!

Accepted Answer

Why not make the acknowledgement a lil funny?

Answer

I would acknowledge it since they will be thinking of the headaches at first, address the concern before they do

Answer

I think it is a good idea, people tend to react well when others acknowledge an error. I wouldn't go too overboard because humor often goes over people's heads via email, but you can keep it light and fun. Maybe call it out, make a joke about it, and angle it to show how you're constantly improving the customer experience and want to show them what it looks like now. If you can tie in an incentive to trying it out again to people that left it could help as well.

Answer

Thanks peeps! Much appreciated.

Answer

I'd acknowledge with a little humour, based on what you said.

Answer

Use humor and heartstrings

Answer

Only if that's your personality. It's pretty easy to tell if someone is forcing something that isn't really their usual approach. That'll just make it feel more awkward than humorous.

Answer

Yes, make it funny and people will actually respond/open. And if they don't, who cares anyways? - People honestly don't remember emails after 10 minutes.

frickoffkaren

Looking for advice on a reactivation campaign. Use humor or nah?

13 comments

frickoffkaren

Looking for advice on a reactivation campaign. Use humor or nah?

13 comments

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