Ever lose control of a sale? But it's a good potential deal so you keep giving away and giving in to the prospect's demands? Looking back, I've been working a deal for a few weeks. The goalpost shifts almost daily. The prospect is pitting me against my competition, and in turn asking for more and more (she's smart). But I hate having to give so much away, but also really need the deal.
How do you prevent the prospect from moving the goalpost, while also satisfying what they want from you? How do you take control of the sale?
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