Does your company send out irrelevant Marketo email blasts twice a week to every single prospect within your entire account list without any communication to you or is your company normal?
dwightyouignorantsale
❤️Marketo blasts❤️
11
We did this once and got a lot DNC requests
(over 500 maybe) and 2 deals out of over 10,000 leads. Never again. We lost
more than what we gained. Always keep relevant and to the point
Your preaching to the choir. I have no control over our demand gen team so this is utterly disappointing.
Ouch :(
We don't unless it's a product update or webinars. Who wants to be blacklisted or being marked as a spam?
apparently my company does 🙃
Hahaha they need to be more strategic. Is the secret behind this blast 'Marketing' 😜
I loathe Marketo with the fire of a thousand suns.
I’m glad we share the same fuel fired hate ❤️
Simply love the spray and pray BS tactics held by old-school marketers.
I especially love the part where they don’t tell us this is happening and I wake up to 47 completely irrelevant emails sent to one of my top 5 prospects 🙃
Then you have to reply with a "Ohhh hahaha sorry about the errant messages! Our email platform had a glitch 🤪"
“our glitch is just our entire marketing department… oops!!!”
yes. its valuable to them. garyV said we need to create 50 pieces of content a day.
lol what gary v says goes, right?
We are normal.
you lucky dog, you.
Oh, I've been there. A previous company would send Marketo emails to my prospects and when the prospect replied they would forward it to someone else as a net new MQL. Talk about a kick in the dick.
oh my 🤦🏽♀️ that would be infuriating
Yes.
And it isn't helpful when building rapport, they've got to keep an eye on who's active with an actual salesperson.
And it isn't helpful when building rapport, they've got to keep an eye on who's active with an actual salesperson.
Agreed. There should always be some type of filter in place for “date of last activity” by the salesperson.
my condolences... I hate when marketing steps over everyone with their own communication. Makes your prospects and accounts feel like you're out of the loop
marketing ☠️☠️☠️
Previous companies did. Not this one! We actually go too far the other way - every contact gets an opt-in notice when they're added to our CRM AT ALL.
Woaaaah that is like a night and day difference. Not sure which one is worse 😅
The worse option is still marketing doing whatever it wants by a wide margin.
very very very true
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