coldestcall

Account Executive

No idea how to market/sell this product - no demos booked in weeks

Hey all, I find myself as the sole sales/marketing person at my small company

Selling a website platform for electronic components companies that also helps with their massive amounts of data which traditionally makes ecommerce hard + expensive for them

it's actually a great solution considering how expensive their other options are, and once someone actually SEES a demo they're almost sold instantly

However, I am having trouble setting demos at all. I add 40-50 people to my email sequence per day, send them all Linkedin connections, cold call. My email open rates are not bad at all. But no one will actually book a demo.

To be fair, I am literally the only person on the GTM team. I post once a week on Linkedin but idk what else I should do marketing wise??

Any advice is welcome. I have no idea what else to do besides cold calling and emailing like I already am. I haven't set a demo in a month and I'm starting to lose hope honestly.

🛢 Energy & Industrials

☁️ Software Tech

10

30 comments

Sort by:

TennisandSales

Politicker

7

Head Of Sales

damn dude this sounds hard.

I would start thinking about what part of the demo people love.

record that aspect, send it in emails, put it on liked in send it in DMs something like that.

antiASKHOLE

Tycoon

3

Bravado's Resident Asshole

smart move here.

coldestcall

Contributor

3

Account Executive

thanks yeah I have Loom and Vidyard but haven't used it much, I'll try that

Diablo

Politicker

3

Sr. AE

This is the exactly I would suggest as well !

SADNESSLieutenant

Politicker

3

Officer of ♥️

post daily on linkedin

Show us an email template

coldestcall

Contributor

1

Account Executive

just posted one of the templates, for linkedin posts should I just make short posts daily or mix up the lengths you think?

Knowcandew

Good Citizen

1

Account Executive

Not sure about LI but for Twitter, it’s 2-3 posts daily plus 2-3 threads a week. I presume for LI it’d be similar. There’s apps that help with scheduling posts like HypeFury. AI can also be incorporated. Also, comment on posts often before reaching out individually helps as well. Best of luck

Pachacuti

Politicker

3

They call me Daddy, Sales Daddy

that's rough and its a tough time of year to get people interested.

Sounds like you're putting in the work. Are there any old Trade Show/Conference leads you can work? Any other lead lists?

coldestcall

Contributor

0

Account Executive

not really unfortunately :/ yeah hoping things pick up after the holidays, it's rough out here

hh456

Celebrated Contributor

3

sales

Let me sell. Can you get me on for like a one month contract? I’ll figure out the funnel and you can run with it. Send me a message.

Sunbunny31

Politicker

1

Sr Sales Executive 🐰

wow, that's a great offer! I want to see how this turns out.

Sunbunny31

Politicker

2

Sr Sales Executive 🐰

Have you sold anything yet? Because a short video as TennisandSales suggested plus a "x company LOVED how y solution resolved z problem" message could help a lot. Can you get testimonials on your site? Customer references? Any soundbites about why they chose your product? Those are the things I would be using to get traction.

CuriousFox

WR Officer

2

🦊

The best action plan here. Show your value. Make them want to talk to you.

coldestcall

Contributor

1

Account Executive

yeah I could do that! We have some super dry case studies/white papers but I can try to make some short videos or ask for reviews from current customers

Sunbunny31

Politicker

2

Sr Sales Executive 🐰

Nothing gets interest faster than successful companies!

coldestcall

Contributor

1

Account Executive

SADNESSLieutenant

Politicker

4

Officer of ♥️

shorten that shit up

Say more with less
more emotions

coldestcall

Contributor

1

Account Executive

here's one version of the first email - I've tried shorter and longer and both get good open rates and very very low demos booked :-(

Kosta_Konfucius

Politicker

0

Sales Rep

Are you doing more spray and pray? How much luck on tailoring?

coldestcall

Contributor

0

Account Executive

I used to spend a lot of time making them really personalized in the first sentence but not much luck, so its more spray and pray now. I'll go back to the shortened version again and try that way mb

SADNESSLieutenant

Politicker

0

Officer of ♥️

Are you reaching out to the right person at the right stage of the company?

coldestcall

Contributor

0

Account Executive

that's another tricky part - I reach out to GM and heads of sales/marketing but these are kinda old schooley type companies. People that stay at the same company for like decades and change is very slow. one of the few demos I booked was a newer GM who was already trying to update their system at the time

SADNESSLieutenant

Politicker

0

Officer of ♥️

are their website managers you can speak too?

coldestcall

Contributor

0

Account Executive

only sometimes :/ some of the companies are small and have like a cheapo wordpress website that hasn't been updated for years

Diablo

Politicker

1

Sr. AE

This is too long, I will never read it. Make it easy for the eyes to digest within seconds.

BarefootDave

Opinionated

0

EAE

Look into Lavendar. Idk is this hits the mark or not, but ask questions and start a conversation...don't pitch.

Hey George,

As budgets tighten, doing more with less is crucial.

When customers search for parts, SEO can make or break sales.

What resources are you using to help boost your name to the top?

Best,
Yo mamma

activity

Politicker

1

VP, Business Development

Getting a small start up off the ground is one of the toughest things you will ever do. Sometimes it just takes a bunch of throwing shit against the wall until something finally works.

Diablo

Politicker

0

Sr. AE

What’s the business model? Do you have free trial that the prospects can sign up for themselves?

I would have a short demo in my email + website. Do you run webinars?

coldestcall

Contributor

0

Account Executive

I have never run a webinar no, not sure how to go about it

On the website all the pricing is there and they can technically sign up themselves, however a free trial is tough to do with our product (trust me I've asked if we could offer one)

We're about to launch a couple free trial options for just the data management feature and some of the website functionality (basically a snippet of code instead of a total overhaul) so hopefully that helps but it won't be for a couple months

ChumpChange

Politicker

0

Channel Manager

Sales is two parts... getting people into the room and negotiating the terms of the deal. It looks like you're struggling with the first part. A great product that is hard to get people into a room to pitch and demo. I would recommend defining your ICP(s) and tag team with Marketing/RevOps to build some targeted lists with relevant content to push to those contacts. If you're strapped in the resourcing on the Marketing side then the leadership team should outsource an agency to do that lift.

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

© 2024 Bravado Inc. All rights reserved.

Privacy Policy Legal and Privacy Center Sales Jobs

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.