Backdrop: Left a large corp role to join startup A for a regional (0-to-1) opportunity only to know that their moronic investors and board don't want them to focus on the new region and whole team Lay-off in 2 months. This put me in a shitty situation (as I was under probation with no leverage) , To make things worse - few personal and family health topics blew up just when I don't have corp insurance and only some personal insurance (thank god atleast).
Focussed on positioning for fractional role to kickstart some cash flow ( some committed days in a week + commission based )
The approach to get the fractional/ flex was to pitch my experience as seasoned AM and the type of accounts I can open doors for.
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I landed the flex gig just now (Finally), it's going to be new beginnings for me!
This Company has complex B2B product and was born out of solving needs of a one multi-national customer that is the only cash-cow /risk that's keeping them afloat. Not much experience in selling to different industries.
I have list of potential prospects against which I can run some campaign - but these are my old contacts and relationships from work at large corp. I have no tools from my large corps any more, no sales system in place, no BDR, No marketing.
Need to deliver some value quickly to gain confidence and test waters, how would you approach it ?
Their existing internal folks have no B2B software sales experience (mostly they are industry experts)
I might have to be their first BDR hustler first May be to drive some meetings to discover how their current sales styles are.
how woul you approach ?
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