Hoping to find bravery in y'all bravado.
I've been given a greenfield vertical to create the Private Equity channel at my company. We have strong success in the VC world and a proven track record. Without giving too much away, my company is an outsourced provider of finance and accounting, HR, tax, etc for their portfolio companies (not the PE firm/fund itself.) We're not PEO but we do the shit that every business needs to do but doesn't want to.
It's a thrilling opportunity and the cake stacking potential is limitless, however, I have as much Private Equity experience as the Cookie Monster.
While our value prop (saving time + money + headcount = more ROI) makes sense to them, I am hoping for some guidance on what VPs, Managing Directors, Operating Partners, etc., want to hear - more importantly, what are they stressed about on a daily basis in their portfolio companies? What KPIs or functions are they responsible for and have difficulty executing? We need to sell the firm on us, and they make the portfolio introductions.
I'm a Pres Club level rep but I've always sold to SMBs and lower middle market. My weakness here is that I can't get inside my prospect's heads because I've never been in their position of only caring about maximizing profits and squeezing out every last dollar. Any help is appreciated. - Ack
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