I run outreach at a SaaS start up. we're trying to get a sense check on whether our outreach rates are good or not
ACV is £15-50k; sell to a range of buyer sizes from startups to enterprise (I know we need to narrow down)
here's our rates across the sequence (ie if a contact opens any of the emails, it counts as an open)
open rates - 80%
reply rate - 15%
positive reply rate - 2%
mainly focused on whether positive reply rates are low or not as that's the main metric we care about - no point having loads of opens if no one cares
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