The Sandler Pain Funnel is Bullshit

I think this approach is relatively annoying and unnecessarily elongated. Here's how the funnel follows if you aren't familiar:


Tell me more about that.

Can you be more specific? Give me an example.

How long has that been a problem?

What have you tried to do about that?

And did that work?

How much do you think that has cost you?

How do you feel about that?

Have you given up trying to deal with the problem?


Beyond the "tell me more about that", I think we can reimagine this to something less annoying.


Here's how I'd restructure:


Can you tell me more about this?

Why haven't you done anything about it?

Are you a coward? No? Prove it.

Will you watch me take a shower please?


Let's hear your suggestions on how you'd restructure.


-paddy


๐Ÿ‘‘ Sales Strategy
๐ŸฅŽ Training
โ˜‘๏ธ Qualification Calls
20
poweredbycaffeine
WR Lieutenant
12
โ˜•๏ธ
Can you tell me more about this?
Here's the contract.

I call it the desperation two-step.
funcoupons
WR Officer
7
๐Ÿ‘‘
I think your suggestion is absolutely flawless, but don't ever say "please." U are telling, not asking. Assert dominance. They WILL watch u shower.
UrAssIsSaaS
Arsonist
6
SaaS Eater
Isnt this how you structure all of your open calls? I like to start my convos with "hey I did some research and realized you are a coward, i just sent you a contract to solve all of your issues, go ahead and sign"ย 

youKNOW
Politicker
5
Sales Manager
I'd add more qualification on which Kahlua drinks they like as well.
1nbatopshotfan
Politicker
4
Sales
Sandler pain funnel? Are we talking about Adam Sandlerโ€™s last 10 comedies?ย 
CuriousFox
WR Officer
4
๐ŸฆŠ
Ba dum tss....
1nbatopshotfan
Politicker
1
Sales
Am I ashamed, yes. Would I do it again, absolutely.ย 
CuriousFox
WR Officer
2
๐ŸฆŠ
No ragrets...
sahil
Notable Contributor
3
Deepak Chopra of Sales
This is an excellent post, bonus points for the showering ref.ย 

But I agree that Sandler is overrated. You do want to ask more direct, pressing questions where you get the core of what's going on. The whole "why why why" stuff doens't work in a real convo nearly as well as being human and getting deep with it.
RedLightning
Politicker
2
Mid-Market AE
You're missing the impact questions, Paddy. Add these in:

Right now, your co workers think you are a coward. What happens if you don't move forward and they KNOW that you're a coward?

Kinonez
Celebrated Contributor
0
War Room Enthusiast
Simpler is better! This is all about finding the pain behind the pain. You don't even need a list of questions in most cases.ย 


CaneWolf
Politicker
0
Call me what you want, just sign the damn contract
Sandler is Bullshit. FTFY.
FeedTheKids
Politicker
0
Solutions Consultant
^ agreed
TheNegotiator
Arsonist
0
VP of Sales
I agree and disagree. Instructional sales material always comes across โ€œa little stiffโ€. If you read those questions verbatim, youโ€™re not going to get anywhere. That said, I actually think that these are a phenomenal question set. You have to tailor, taper and twist the questions to suit the prospect, product or solution, but this is exactly how I sell. A tailoring or permutation of the pain funnel after Iโ€™ve fleshed out all the pain points. I wonโ€™t ask every question, every time. But on the deep end of fact-finding Iโ€™ll inflict pain by reiterating all the juiciest problems and asking why they havenโ€™t been solved, whatโ€™s been tried, what hasnโ€™t worked/why not. It works like a charm. Then you get deeper into your solution and itโ€™s like taking candy from a baby.
FlintIronstag
Notorious Answer
-1
Chief Marketing Officer
get PAID

present
ask
inform
decide

I used to sell cell phones to the economically disadvantage subsection of america.
13

What are some good discovery questions to ask to identify the business impact of your solution?

Question
15
21
Members only

Sandler Selling - The Three Levels of Pain

Discussion
25
12

Philosophical Wednesday's - The Sales Influencer's Trolley Problem

Question
19