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poweredbycaffeine profile picture

poweredbycaffeine

☕️

WR Lieutenant
WR Officer
Politicker
+8

This doesn’t need to be this hard.

If I want to raise my hand and get started with your SaaS product today (no to low integration effeort required), would I need to talk to an AE first (or an SDR, then an AE)?

My Sales Cycle is…

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28 comments

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CoorsKing
WR Officer
11
Retired King of the Coors Knights
My platform is complicated as fuck so it’s for both of our sanity’s sake. If I worked for a company selling a low touch tool though I’d be 100% fine with just sending you a credit card form lol
poweredbycaffeine
WR Lieutenant
6
☕️
For sure—and I’d expect it for high effort integration and configuration platforms. For the easy implementation tools I want, just let me in.
CoorsKing
WR Officer
9
Retired King of the Coors Knights
.
jefe
Arsonist
0
🍁
Same here, WAY too much complexity for even a trial. When they ask, we drive, they navigate, and it becomes a teaching and sales moment - very warm and fuzzy.
paddy
WR Officer
7
Director of Business Development
Talk to my SE, Rajesh 
funcoupons
WR Officer
7
👑
Re: This thread’s title 


That’s what she said. 
braintank
Politicker
5
Enterprise Account Executive
Gotta talk to me first. Unfortunate for you, good for moi.
poweredbycaffeine
WR Lieutenant
5
☕️
Is your platform something that has a high risk of churn if I don’t talk to an AE first?
braintank
Politicker
4
Enterprise Account Executive
We need to create an AWS tenant, hence need to qualify in first.

Also, lot of configuration required, so without me and my SE they'd struggle.
Sunbunny31
Politicker
3
Sr Sales Executive 🐰
No Freemium or low cost options here, so you're talking to me.   However, our process IS more cumbersome than it needs to be, and we are taking steps to reduce time and frustration.    
Beans
Big Shot
2
Enterprise Account Executive
Pricing is factorial (4-6 key pieces of info and then price booking).

So you gotta talk to me, sorry folks. 
UrAssIsSaaS
Arsonist
2
SaaS Eater
Our platform can be super simple and I would say 25% of the IB leads we get today should be handled via self serve channel. This is currently one of my main priorities to get set up so we can scale. 
SaaSMaster
Politicker
1
Strategic Partnerships Manager
Some implementation and onboarding work required but mostly on our end so if you called me we could have you signed up and onboarding starting within 24 hours
CaneWolf
Politicker
1
Call me what you want, just sign the damn contract
I'm in the services space so it would be pretty impressive for you to buy without talking to me.
0PercentCloseRate
Politicker
1
Oh boy
I'm in a super-technical, super specific enterprise vertical....you bet your ass we're having some conversations before either side commits the resources
poweredbycaffeine
WR Lieutenant
2
☕️
So his solution doesn’t fit the no to low integration (or configuration) effort category—so this makes sense.
0PercentCloseRate
Politicker
0
Oh boy
Yup, sorry PBC I missed the part where specifically we were looking at low-to-no integration products.

To add to the discussion you actually want, we recently signed on with Hippo Video (video prospecting). They allowed me to sign up and send videos to prospects before a rep even talked to me. Then, my rep extended my trial while I championed the software to the rest of my team. We happily signed a contract with them not long after
Pachacuti
Politicker
0
They call me Daddy, Sales Daddy
My old company wanted any leads to go through an SDR first which I thought was messed since they were all so inexperienced. But the SDR mngr was buddies with the CRO and the CRO did it to help the mngr with #s.
Any inbound lead should go straight to a manager (like VP/Dir/CRO) to be distributed straight to the AE over it.
poweredbycaffeine
WR Lieutenant
3
☕️
Soooo who would I talk to if I’m ready to buy right now…or can I just sign up and go?
techsales
Politicker
0
Enterprise Account Executive
We have a plg/freemium version of the product and a non-freemium version. You get to choose how you want to evaluate
bandabanda
Tycoon
0
Senior AE Mid Market
The more complex the platform, the more likely you’re going to have to talk to an AE.
I sell to SMB. You can do a 7 day free trial and put in your own credit card.
I do prefer talking to people first so I can make sure they aren’t going to just churn later.
poweredbycaffeine
WR Lieutenant
2
☕️
I feel like I made a good asterisk if to mention no to low integration effort required.
bandabanda
Tycoon
0
Senior AE Mid Market
You did, im a dumbass and misread.
StringerBell
Politicker
0
Account Executive
I hate that we’re calling talking to an AE as super broken. So many people buying software are clueless and need someone that can actually advise and provide ideas.
poweredbycaffeine
WR Lieutenant
1
☕️
Firstly, “super broken” is sarcasm for sure. Second, I don’t need to talk to an AE to buy some products like Apollo.io—for example, their competitor Lusha let me sign up and get going within 3 minutes.
Goomba
Opinionated
0
Director
My leadership team is so fucking stupid they keep changing our process discarding the parts that are working each time.

Our head of sales told me 3 weeks in that he wouldn't have joined had he known the issues we had.

Don't worry I'm trying to jump ship asap.
SADNESSLieutenant
Politicker
0
Officer of ♥️
Buyer focused is the way to go. IE, if ZI had a free trial like seamless.
Gasty
Notable Contributor
0
War Room Community Manager
Website. SDR. AE. AE again. AE's Manager. In that order. Every single time.

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