When you're reaching out to prospects for the 1st time, what do they care about most to open your email?
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What Do Prospects Care About Most
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What are you going to do that helps them with x problems. Everyone wants to be more efficient and have less on their plate to carry/do.
How do you make their life easier
AMEN!
Exactly this
Ever got a marketing email and thought โokay whatโs this going to do for me?โ Thatโs exactly whatโs going through your prospects mind. Try to put yourself in their shoes ans think backward from there
Ever got a marketing email and thought โokay whatโs this going to do for me?โ Thatโs exactly whatโs going through your prospects mind. Try to put yourself in their shoes ans think backward from there
that you can solve their most pressing problem.
To be reallyyyy honest - "How short is the email and what am I needed to do towards the end".
The prospect cares the most about how easy it is for him to gauge what you are saying, and what is the call to action. :)
The prospect cares the most about how easy it is for him to gauge what you are saying, and what is the call to action. :)
What they don't care about is you or your company.
People buy based on 4 criteria:
(1) does it make me look good
(2) does it make me feel good
(3) does it save me time
(4) does it save me money
You need to hit one of those criteria in the first few seconds of your initial interaction with a prospect.
(1) does it make me look good
(2) does it make me feel good
(3) does it save me time
(4) does it save me money
You need to hit one of those criteria in the first few seconds of your initial interaction with a prospect.
What value you're going to provide to them.
Is your email short and to the point?
Does it give them an idea of what you're offering and how it will benefit them?
Do you fix a problem they have?
Will what you offer make them look good for fixing the problem?
Your prospect also has to trust that you're the right person to work with as well - so you have to exude credibility and knowledge.
Is your email short and to the point?
Does it give them an idea of what you're offering and how it will benefit them?
Do you fix a problem they have?
Will what you offer make them look good for fixing the problem?
Your prospect also has to trust that you're the right person to work with as well - so you have to exude credibility and knowledge.
How your solution will either make your life easier or make them more money
They need to know the answer to why you, why your product, and why now.
"is it over yet?"
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