nade nade

Ambassador and Member at RevGenius

What do you believe is the future of the sales role as a profession?

I hear many diverse thoughts on this but the 2 that are mentioned the most is evolving the role sales development reps with the help of AI or going back to the pre-SDR/BDR era where the Account Executive does the 360 role. what do you think will be the reaction of the AEs asked to take a full 360 role? do you think one or the other is the best avenue if not what do you believe is? i am really intrigued as there is genuinely never a uniform belief unless its a narrative pushed by a number of influencers in unison. Thank you for sharing.

🕶 Trends

22 comments

Sort by:

Sunbunny31

Politicker

Sr Sales Executive 🐰

nade - some punctuation will really help. That was difficult to read.
And as for sales? It's ever-evolving. Many AEs are already 360 - and it's an important skill to have.

Ambassador and Member

Thank you very much for the feedback. really appreciate your thought on this

Sunbunny31

Politicker

Sr Sales Executive 🐰

Sure. We're in the job of communication. It helps to be very clear when you connect with people in sales.
:)

CuriousFox

WR Officer

🦊

🥂

NoToBANT

Catalyst

Senior Account Executive

I’m dubious about the SDR Role - the threshold for entry will become incredibly high in the next 2-3 years

As for AEs - this role isn’t going away. I think a lot of simple , off-the-shelf products will have small full 360 AEs; complex products will continue to role with the BDR, SE, AE functions

jefe

Arsonist

🍁

I agree with all of this.

Ambassador and Member

Understood, thank you

Ambassador and Member

i can only agree with the rational but if you look at the distribution of AEs with SDR backfround or experience in sourcing by themselves as oppose to AEs that don't i think it ll create a huge scarcity of these talents and then it becomes a question of productivity. i think you are right in what you say about SDR role for small businesses but honestly if SDR role is done well even for a small business you wll scale fast and big. Only if done well as in quality and volume going hand in hand which is not the case in some orgs these days. Thank you for sharing your prospective.

jefe

Arsonist

🍁

Dude listen to @Sunbunny31 and use some punctuation in your replies too!

Nobody wants a wall of text

Ambassador and Member

Fair, appreciate the kind feedback

poweredbycaffeine

WR Lieutenant

☕️

There are tons of AEs already doing full-desk work. That isn’t a new idea.

Ambassador and Member

Thank you for the feedback. it was more aimed at understanding whether the sdr role risks to get substituted or not and an AE doing it all soeaks ti that.

FinanceEngineer

Politicker

Sr Director, sales and partnerships

So AEs will always be relationship people. You need them for all somewhat important B2B sales. I can see the path get a little more difficult to be an AE, as SDRs/BDRs will be heavily augmented with tools. They will either be meeting setters, or marketing heavy outbound/inbound order takers. But they will still be needed.

Ambassador and Member

Hi, thank you for the. response. I genuinely happy to agree with a lot of what you said here. appreciate the thought process in the response.

peachykeen

Politicker

sae e-commerce

I have not yet been in a sales role where I have SDR’s/BDR’s setting up appts for me - think that’s more tech industry - and I’ve only just had my first role in tech but I was full 360 + my own marketing 🥴 despite having a marketing team. What you will learn being a full 360 AE will be invaluable and will help you in any industry.

Ambassador and Member

So true! i agree very much with that statement it is extremely valuable only downside is it limits your ability to some extent ( only my observation) the ability to progress more leads throughout the sales lifecycle as your responsibilities broaden. Being a 360 AE is a phenomenal skill to have. thank you for sharing

SiliconBBQ

Politicker

The Metal Rooster

Hard to rely on bdrs for quality or quantity in my org.

Their management also wants us to do deep research for them and essentially all the homework.

Current bdr i am aligned with has the hunger and drive to just pick up the phone and go after target icps in accounts we align on.

I tend to keep them out of any accounts i gain real traction in…

Ambassador and Member

Hi, Thank you for sharing.
Especially the bigger and less transactional the deals get the more sophisticated is the prospect. Volume alone can only do so much. would even argue it is counterproductive if made privy of genuine quality conversation and value. I don't mean the standardised memorised scripts but rather understanding the niche and the implication it has on the business's strategy an that of the department targeted.

Justatitle

Big Shot

Account Executive

Current state: Someone needs to buy something and be guided through why they should buy from you Future State: Someone needs to buy something and be guided through why they should buy from you

I'm gonna start a podcast

BigShrimpin

Catalyst

Account executive

SDR will go from being an anyone with a pulse role to hypercompetitive

Ambassador and Member

Very interesting. Competitive in what way if i may ask? thank you

BigShrimpin

Catalyst

Account executive

In short one will be able to do the job of many

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

Press Careers

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

nade nade

What do you believe is the future of the sales role as a profession?

22 comments

Related posts

Do you think your title in your role has an impact on how people perceive you?

What does the sales community think? Job Change - moving from a non performing team to highly performing team

To embrace tech sales or career change ?