What is a healthy quota?

I understand that quota should be high enough that it challenges SDRs but I've also heard of unattainable quotas. Right now only 1 of the 5 SDRs are hitting quota at my company and I don't know if that's normal. What are your thoughts? For reference I work for a startup saas company where quota is set above what the business model requires of SDRs. The quota I am referencing is for the number of qualified meetings set.

๐Ÿงข Sales Management
๐Ÿ“ณ SaaS
๐Ÿ˜’ Quota
12
oldcloser
Arsonist
5
๐Ÿ’€
Can I ask where you get your โ€œbusiness model requirementsโ€ perspective?
Sunbunny31
Politicker
3
Sr Sales Executive ๐Ÿฐ
Iโ€™m wondering if itโ€™s possibly the same internet search that mentioned AE after a specified amount of time. ๐Ÿคทโ€โ™€๏ธ.
oldcloser
Arsonist
4
๐Ÿ’€
Yeah- this was a bit โ€ฆ ya know
CuriousFox
WR Officer
4
๐ŸฆŠ
We know
Pachacuti
Politicker
4
They call me Daddy, Sales Daddy
That's a big "It Depends"....too many factors to say.
Maybe if you provide more details, people can share what they have seen and experienced as it applies to you and your world.
Revenue_Rambo
Politicker
2
Director, Revenue Enablement
This completely depends on the company, industry, solution, and so many more factors.

Previous company had an army of 80+ SDRs and each had a target of 50 meetings per month.

Current company has 6 SDRs and target is 15 meetings per quarter.
GDO
Politicker
1
BDM
It depends. If these sdr are bad itโ€™s normal. However if 1/5 of capable and motivated sdrs hit there is an issue
Diablo
Politicker
1
Sr. AE
All others said it depends. When you say just 1 off 5 is hitting quota, are your referring to this quarter, this year etc.? How all performed last year?
HVACexpert
Politicker
1
sales engineer
How many are you setting and how many calls are you making a week?
Sunbunny31
Politicker
1
Sr Sales Executive ๐Ÿฐ
Could you provide some details about the metrics and what constitutes a qualified meeting?
Kosta_Konfucius
Politicker
1
Sales Rep
I would say 60% of the reps should be hitting quota consistently and the other 40% should be in the 80s with a good team with a realistic quota
wolfofmiami
Opinionated
1
๐Ÿบ
If itโ€™s consistently 1/5 every month thatโ€™s an issue I get some months only one might hit bc thereโ€™s tough months but itโ€™s every month unattainable. Hopefully you are the 1/5
1
Retired Sales Professional
Has anyone ask that one person, "what are they doing to achieve their quotas?" They're doing something right.
jefe
Arsonist
1
๐Ÿ
12
Or at least all that's I can give you without more information.
ThatNewAE
Big Shot
1
Account Executive - Mid enterprise
Depends. THESE QUESTIONS GRR !
waterjugsales
Politicker
0
Account Executive @ Funemployed
Agree, itโ€™s hilarious when these questions get askedโ€ฆ
4

Quota

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Quota or no quota?

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Individual Quota should last
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19% No
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