STORY TIME:
When i got into saas i heard managers say they are running a certain play to get a deal done, like its a football game.
I was so confused.
then i heard we had a play book. the magical place that holds all the secrets to closing deals. My mind was blown! THIS IS AMAZING!
AEs kept referring to it and i wanted to get my hands on it.
turns out, it wasnt actually a real thing, and it was just a way ppl talked to sound cool.
When I think of a Sales Play Book what I think of is a place to reference how certain key things are done, what the standard sales process is, how to get approvals for certain items.
Does anyone work at a company that has an ACTUAL Sales Play Book that the team can reference at any time based on where they are at in a deal?
Ive also seen ppl boast about creating the sales playbook and ive been confused on how effective this is, or if its just a doc that says
Discovery call, Demo, Pricing call, free trial, close deal.
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