What is your definition of a lead? I know there are varying definitions.
kermitthefrog
What is your definition of a lead?
17
Do they breathe oxygen.
And can they pay for what Iโm selling.
Mine is an irobot.
So, according to our flow chart, is that a lead?
Only if they were provided by an SDR.
My old company wouldnโt care if they wanted a job or anything gave the SDR credit for anything with 0 qualification questions asked.
My old company wouldnโt care if they wanted a job or anything gave the SDR credit for anything with 0 qualification questions asked.
ICP with budget, a compelling event, and a requirement for our solution.
Or someone with a pulse.
Or someone with a pulse.
๐งฟ
All of these work as a definition.
Someone who matches the ICP
Qualified lead someone that we have talked to
Inbound lead someone who reached out to us
Qualified lead someone that we have talked to
Inbound lead someone who reached out to us
Fogs a mirror?
These days even that is optional
Look! An opera singer!
I hear those opera singers get great throat massages....
Hey, if the check clearsโฆ
Potential customer :)
Interest, budget, authority to buy.
Everyone in my industry is either a client or a future client. The only ones I don't pursue are companies that I can't bring any value to which I haven't found yet!
Anyone with a pulse who knows someone who can or want to buy.๐๐
Someone who could be interested in the product
Leads go through their own funnel before they actually become an SQL (sales-qualified lead). SQL means the lead falls within your ICP and is in-market to either research or buy a solution that your product addresses.
Do they have an issue I can solve.
Someone with a pulse that marketing hasn't ruined yet.
Interest, and either above the power line, or willing to spend some political capital to put me in touch with someone above the power line.
can they answer a phone and book a meeting with me?
25 comments