what the heck is up with email delivery rates these days?

Customers with existing relationships are reaching out and saying my emails are not getting through or landing in spam. I've heard from two other friends outside my job where they're experiencing this too.


Been trying to send a contract for a week now and it's disappearing into the internet ether.


What are the internet overlords up to?

How are your email delivery rates right now?

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๐Ÿ‘จโ€โค๏ธโ€๐Ÿ’‹โ€๐Ÿ‘จ Customer Care
๐Ÿ“จ Marketing
๐Ÿ” Cybersecurity
10
SportsSalesGuy
Tycoon
6
Enterprise Account Executive
These security systems are rejected outside emails. Sometimes they have things that read context/text looking for keywords that may also "reject" your email from the email domain. Tools like Salesloft (which i think is terrible) and Outreach are good if you want to spread a wide net but majority of your emails wont even go through and even be read.

Marketing and sales teams always want you to send fancy emails w/links and attachments and pictures attached to make the emails looks fancy and "professional".

Sometimes just sending something short, personal, relevant and to the point via old school outlook or gmail (whatever you use) will have a higher chance of getting through, being read and responded to.

LinkedIn also a great workaround if that doesn't work if the target is on that platform.
punishedlad
Tycoon
1
Business Development Team Lead
Yup, there are some email services that block any email with links and pictures

Marketers hate to hear this
BTQ
Politicker
5
Account Manager
Google update is a real cuck
Sunbunny31
Politicker
4
Sr Sales Executive ๐Ÿฐ
Carrier pigeon. Though that's been a bit rough lately, I suspect an uptick in raptors along the route.
oldcloser
Arsonist
3
๐Ÿ’€
I've reverted to smoke signals. They seem to be getting opened.
Sunbunny31
Politicker
3
Sr Sales Executive ๐Ÿฐ
I'm in CA. Smoke signals are not advisable. Know your audience, though!
Gasty
Notable Contributor
4
War Room Community Manager
Your domain might have been blacklisted. Check here : https://mxtoolbox.com/blacklists.aspx

Do you have a team that sends un-personalised emails in bulk to hit some stupid daily metric?
TheDude
Politicker
0
Partnerships Lead
Green/OK on all fronts.
TheDude
Politicker
0
Partnerships Lead
Mass emails only go to those who have opted-in.
CuriousFox
WR Officer
4
๐ŸฆŠ
Had to pick the last one bc I'm life alert ๐Ÿšจ๐Ÿšจ๐Ÿšจ
Maximas
Tycoon
3
Senior Sales Executive
All good here,gotta be technical, advise to check with IT.
Fenderbaum
Politicker
3
Retired Choirboy๐Ÿช•
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poweredbycaffeine
WR Lieutenant
2
โ˜•๏ธ
Customers are either mandated to purchase or selectively purchase, email security platforms. They are often implemented and not adjusted to help customers, partners, or even supplier emails from getting through.
Filth
Politicker
2
Live Filthy or Die Clean
Your org may be getting internet choked b/c someone is spamming too many bad inboxes and it's messing with you b/c you share a domain...just a thought.
IYNFYL
Politicker
0
Enterprise SaaS AE
I think the problem is there is always new tech being recommended everyday and people don't understand how those chances affect delivery rates. I worked with a company that did nothing but video email prospecting and their delivery rates were horrible.

I would send emails without embedded videos with no issue, but the upper management always wanted videos sent to your prospects and then complained about delivery and open rates.
2

Email open rate

Discussion
8
8

My SDR team has noticed that their open/reply rates have dropped massively in the last 2 months. Any advice on how to boost the email conversion rate?

Question
25
Advice
70 people voted
46
Members only

Rate this cold email (first touch)

Discussion
73