In my last job, I didn't send out many emails because the response and booking rates were bad. I didn't have much to offer besides some ebooks. I'd usually ask if we could have a 5-min chat sometime that week.
In my new job, I'm only sending out emails and I'm asking if they'd like to get on a call where I'll brainstorm some amazing leads for them - with the goal of getting them on the AE's calendar. This has been working well for getting people to book with me.
What do you all do to give value/get meetings booked in a cold email?
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