We're an early stage startup. I'm the only sales hire.
What is the appropriate stage to invite the CEO into calls with prospective accounts? Since this is an early startup, he's accessible and already plays a large part of the sales process.
It makes us look small right off the bat but honestly it's super niche healthcare IT, these guys know the established big fish already and we're def not one of them.
The pros is credibility, plus he's a pretty good salesperson in his own way.
Conflicted since I have a discovery call today with 4 executives at one of our larger target accounts. The original scheduler has ignored my emails about what they're looking for so it's a complete mystery call.
Should I invite CEO to the call?
16 comments