Which type of companies can't grow with advertising?

Advertising and marketing place a huge role in growing and scaling businesses.


What type of companies can't grow with advertising and need proper sales infrastructure with world-class salespeople to grow the business and increase revenue?


DTC companies don't need salespeople to grow hence there are also types of companies that can't grow with advertisement and need salespeople to thrive.

☁️ Software Tech
🏷 Advertising
📊 Metrics
5
antiASKHOLE
Tycoon
3
Bravado's Resident Asshole
Unless you are monstrous, almost all companies need both.
Saleswithsingh
Good Citizen
0
Sales manager
DTC ecommerce companies don't need sales people to grow for most part.
CuriousFox
WR Officer
3
🦊
I'm not sure what you are looking for with this post. 🤔
jefe
Arsonist
3
🍁
"DTC companies don't need salespeople to grow hence there are also types of companies that can't grow with advertisement and need salespeople to thrive."

How did you reach that conclusion? Seems like very fallacious reasoning to me
Gasty
Notable Contributor
3
War Room Community Manager
Hospitals.

Coz they don't need 'em.
DevSomeBiz
Valued Contributor
2
Senior B2B Sales Guy.
I think I get where you're going with this question. If your product requires a high level of individualized training or demonstration to explain, you're going to need a sales team.
Saleswithsingh
Good Citizen
1
Sales manager
you got my point!
DungeonsNDemos
Big Shot
1
Rolling 20's all day
It makes me think of Coca Cola, who just make commercials to remind you they exist, but pretty much at this point they are fully grown world wide as a brand - everyone drinks Coke.
They also constantly innovate and grow other brands under them - so they need to advertise the emerging newer brands.

To be more specific to your question, I'm going to say companies that sell into very specific, niche, relationship-based markets. Such as weapons dealers, part manufacturing, and other non-public consumer based purchasing.
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Even Coke has a boat load of sales people. That's how they get the products positioned and become the product you see at the vending machines at professional games.
Kosta_Konfucius
Politicker
0
Sales Rep
You need both
8

What's your take on folks starting companies and businesses to teach others how to 'build your brand' on LinkedIn?

Discussion
18
Have you/ would you pay to learn how to grow your brand on LinkedIn?
12% Yep
75% Nope
13% I don't know. May be
67 people voted
6

Selling into Private Equity - Talk Tracks, Buzzwords, & Penetration Assistance

Question
13
17
Members only

Selling to CISOs and CIOs in my new role, did not anticipate how well guarded they are..

Question
31