G
G

GodsCountry

AE

Contributor
Fire Starter

Why are Content Syndication leads always fake?

I feel like every company I work at dishes out these garbage content syndication leads that claim these prospects downloaded a whitepaper, yet when I speak to them they have no clue what I'm talking about.


I understand they could be lying, but some of them genuinely have no idea what I'm talking about.


Has anyone else experienced this or know how these leads are generated?



🔎 Prospecting
☑️ Qualification Calls
📨 Marketing
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7 comments

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UrAssIsSaaS
Arsonist
4
SaaS Eater
We get leads from this all the time and they are never fake, sounds like a marketing issue (shocking) and if I were you id just stop working those if they are all indeed garbage. 
CuriousFox
WR Officer
3
🦊
Maybe a different person in the company did?
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
That happened to us last year.   I'd follow up on a download, and when I actually got a hold of someone, they had zero idea what I was going on about.

Since others have said it's not garbage, I'm wondering if we had the same bad data from marketing as the real issue.
Upper_Class_SaaS
Politicker
2
Account Executive
Because they come from MARKETING lol DUH
youngsmoky
Celebrated Contributor
1
Senior Account Executive
It's likely a bot or fraud farm. It's annoying when it's small-scale, but if you start seeing it a lot you'll want to look at something that blocks those users from interacting with your page. Or marketing will at least.
Diablo
Politicker
0
Sr. AE
I haven't got much success converting them because many a times they aren't the right ICP but except a few rest know what I'm talking about.
HappyGilmore
Politicker
0
Account Executive
This happened to me in my previous role. Would get a download and shoot an email to the person who downloaded it, they'd instantly say they never downloaded anything or heard of us. 

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