First-time AE. First-time Founding AE. Based in India. B2B Ed-Tech firm. Primary users of our product are teachers. We sell to schools and districts. Prior to me joining, 99.9% company revenue was from US.
I complete 9 months today, with a 0-days Ramp period,and here's my overall output:
- $600k+ in pipe created
- $201k ARR (all-time ARR from ROW is $382k)
- 7 resellers signed (taiwan, hongkong, lithuania, south korea, with 2 more agreements in redlining in EU)
- Signed the biggest deal till date in ROW $23k ARR (avg. ticket in US is $2.5k)
- Signed the first MAT(multi-academy trust) in UK
- Got us approved in one of the biggest boards in Canada (running a multi-year opp here with $80k+ARR)
- Planted the first-paying-customer flag in Argentina, Estonia, Kenya, Mongolia, Northern Mariana Islands, South Africa, Taiwan and Uganda
- About to sign the 4th largest deal ever in any market ($120k arr)
- Traveled to Taiwan to set the reseller GTM motion(i was there when the earthquake happened)
- On the right track to hit the org goal of $1mn ARR this year from ROW
I've learned a thing or two about schools, teachers and education industry, 0 to 1 journey, pricing models, office politics and reseller politics during the journey. Appraisals next month - how much do I ask for?
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