Best practices on working with your SDR?

I wanted to pick the warroom's brain for some best practices for working with your SDR.


To be honest my current relationship with my SDR needs some work... He isn't quite grasping the importance of multi touch cadences, and he just sits there and makes dials on dials (never leaving a VM) which has yielding almost zero success. I've worked with him on email messaging, LI outreach and the value of at least leaving a VM every once in a while to ensure our company is getting front of the prospect, but after a week or so he just reverts back to his old ways (and who even knows if he is actually dialing, I'm starting to wonder if he just logs fake dials to SFDC)...


Anyone ever had a similar challenge when working with an SDR? Any tips or tricks would be huge on how I can get him more engaged and hungry. TY!

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