Going to a Conference as an Attendee: Follow Up

I got some solid suggestions last week about how to make the most out of being an attendee and not having a table set up. Here is what worked well for me:


  1. Participating in sessions.
  2. Many of these sessions were very collaborative and different people were sharing their thoughts. This made it really easy to approach them and start conversations during the networking periods or after the event.
  3. Talking to the same person a few times was handy.
  4. The event was small so I could get around easily. Just introducing my self and chit chatting at first was good, then later I would go over to that person with a suggestion of a topic i wanted to discuss, get their buy in and pick a specific time and place to do that.
  5. Making sure I used the happy hours to be more causual and get to know people.
  6. these settings allowed ppl to be more relaxed and more open to just getting to know you which helped drive next steps if applicable.

I think going to these types of events as an attendee is actually MORE beneficial than having a booth. Has anyone else had this experience?

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13
Gasty
Notable Contributor
6
War Room Community Manager
Why have I not thought of this before? Definitely worth an experiment. What conference you planning to attend, as a (masked) attendee?
TennisandSales
Politicker
4
Head Of Sales
haha i cant really say since its very industry specific/ risk identifying myself ๐Ÿคฆโ€โ™‚๏ธ๐Ÿ˜‚ But if I attend one that is more broad ill give a shout out to see if anyone else is attending.
Gasty
Notable Contributor
3
War Room Community Manager
Following :P
CuriousFox
WR Officer
4
๐ŸฆŠ
What kind of swag did you get? Anything cool or stand out than the usual stuff?
TennisandSales
Politicker
3
Head Of Sales
i was extremely disappointed in the swag. standard pens and note books. and not even the good kind ether!
antiASKHOLE
Tycoon
5
Bravado's Resident Asshole
well, that's bullshit. They should have given you the good stuff. Sorry about your luck dude.
Filth
Politicker
2
Live Filthy or Die Clean
GD MARKETING!
TennisandSales
Politicker
2
Head Of Sales
haha i know the ONE TIME i can take all the swag without feeling weird, and nothing!
TennisandSales
Politicker
2
Head Of Sales
seriously....cant they do ONE THING RIGHT?
CuriousFox
WR Officer
2
๐ŸฆŠ
๐Ÿ˜Ž
jefe
Arsonist
3
๐Ÿ
Awesome! Thanks for the update.

I'm planning on doing some of this for our company in the next 6-10 months.
TennisandSales
Politicker
1
Head Of Sales
sounds good.

I always see a huge opportunity for someone who knows the product really well and has worked in the industry to attend.

I know the product but never worked in the industry before so i have some gaps (another reason to go to these things) But if I had someone from CS there i think it could be even more beneficial.
Sunbunny31
Politicker
3
Sr Sales Executive ๐Ÿฐ
Good update! You confirmed my belief that not having a booth (or having to be in the booth) provides greater flexibility, which hopefully I can put to use soon.
TennisandSales
Politicker
0
Head Of Sales
boom. I think being amongst the people as much as possible makes you more approachable and relatable
Kosta_Konfucius
Politicker
2
Sales Rep
Awesome tips!
LordOfWar
Tycoon
2
Blow it up
Depending on the type of business you're in being an attendee can be much more useful than setting up a booth.

Bonus: use the savings from not exhibiting to take prospects and clients to dinner/drinks. Hell, maybe even host a cocktail evening at a venue near the show.
TennisandSales
Politicker
1
Head Of Sales
thats what ive been telling my leaders!!
SaaSyBee
Politicker
1
Founder
Bookmarking this as I'll be attending SaaStr in a month. Thanks for sharing!
TennisandSales
Politicker
1
Head Of Sales
for a conference that size you for SURE need a solid game plan haha
GDO
Politicker
1
BDM
I prefer to be an attendee as well. Make sintels formal and you can be more flexible
TennisandSales
Politicker
0
Head Of Sales
yeah the flexibility was great. just popping in and out when i needed to and did have to sit behind a table all day ahah
Coffeesforclosers
Notable Contributor
1
Director Sales and Market Development
I send a lot of my SDRs as attendees as marketing always picks the worst shows and these tend to deliver better results, we also dont have to track them :)
TennisandSales
Politicker
0
Head Of Sales
o wow thats kinda interesting. bummer that marketing picks terrible events. wouldnt you want a person thats more knowledgable about the product to attend?
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