Growth by acquisition

In my experience, companies who grow through acquisition vs focusing on organic growth are seen as ‘old school’ with large ambitions that are poorly executed because of the complexities of truly integrating the business and leveraging it for the mutual benefit of the entire portfolio.


Is growth through acquisition typically seen in negative light because it indicates creative bankruptcy regarding organic growth for the core product, accompanied by a measure of hacking & slashing within the newly acquired org? Or, is this just my takeaway based on what I’ve seen and heard?

✌️ Growing Pains
📳 SaaS
🤔 foodforthought
13
CuriousFox
WR Officer
6
🦊
In my experience acquisition by PE was never a good thing. Mass layoffs always occur after, which also kills culture and reputation.

Not saying it can't be restored 🤷‍♀️
HVACexpert
Politicker
6
sales engineer
It’s very company and industry dependent. From a business standpoint it makes sense sometimes as it can be a quick way to grab market share, fill a product portfolio or market coverage gap, and even gobble up competition. From an execution standpoint it’s always tough to transition the acquired company from ‘their way’ to ‘your way’ and employees always get caught in the middle of that.
kittychachas
Valued Contributor
2
VP/Director of Sales
This. It just really depends on the company culture and the reason for their acquisition. GE pursuing the acquisition of a gas turbine company in France to own the market lead to their downfall. On the flip side, companies like Danaher do strategic acquisitions to enter a market. Danaher’s success is well documented and case studies about Danaher are taught in business schools.

So it’s not a black and white answer by any means.
HVACexpert
Politicker
1
sales engineer
Oh yes, GE is a trip lol
RandyLahey
Politicker
5
Account Executive
Yes.

I was at a SaaS company as an AM, and saw this first-hand. As ARPU was dwindling, they splurged on pricey, horizontal acquisitions to ‘grow’ their user base and shield these declining organic growth indicators.

Problem is, these businesses they acquired were problematic and never fully integrated into the product/platform. The market caught on, and we were quite publicly shorted, tanking the stock price. Over a year later, it has barely recovered.
GDO
Politicker
4
BDM
M&A can be an awesome growth path for many businesses. The issue is that a lot of them are done wrong.

There are studies that most acquisitions fail, however, the one's that do succeed can have huge synergies.

So as always the answer is: it depends
braintank
Politicker
3
Enterprise Account Executive
Getting acquired by a tech giant killed the culture at my previous org. Drove all the good people away.
RandyLahey
Politicker
2
Account Executive
Saw this firsthand as well. Instant culture kill and many left within a month.
FinanceEngineer
Politicker
2
Sr Director, sales and partnerships
It’s the guy vs build mentality. It makes a lot of sense to buy, hence why some of us have jobs, rather than build it internally.
lowhangersalesbanger
Executive
2
Director of Sales
"it depends" - Jeff Kinsler, Professor of Law, Belmont University
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Not a simple answer here. Innovation is key to growth, but sometimes there's a solution already out there that can springboard a company faster than they can build it themselves. So many factors contribute to whether any of these acquisitions are a success, or ultimately a failure. Executive leadership definitely needs to have a vision so that acquisitions are meaningful.
CuriousFox
WR Officer
3
🦊
Bunny, we totally could take over the world. 🐇🦊
Sunbunny31
Politicker
3
Sr Sales Executive 🐰
Pretty sure we already have. Just been keeping it on the dl.
Sunbunny31
Politicker
3
Sr Sales Executive 🐰
I mean…
Justatitle
Big Shot
1
Account Executive
Cvent is a great case study for this, their entire business was grown through acquisitions.
Kosta_Konfucius
Politicker
1
Sales Rep
I mean if the companies are equal in size, its better to be organic, However there is a situation where acquistion can be better
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