Our CEO (like most CEOs) is obsessed with getting our BDMs, AEs, and SDRs to use AI. Only thing is he doesn't really know how to use it himself, nor is he interested in spending money to give us access to the best AI sales tools out there. The best he or anyone on our team can come up with is using AI to write cold emails, but based on all the AI sales tools out there I've seen, I know that there's more we could and should be doing. Instead I find myself creating a list of contacts on Apollo, exporting them to Hubspot, drafting cold emails with ChatGPT, and firing off one sequence after another. In my 11 years of sales/BD experience, that process would get me a 10-12% response rate, but in 2023, it's well below 1%.
Long story short, are there better tools out there that people are using to get that golden response rate, or am I maybe not making the most of Apollo and Hubspot? In an ideal world I would like it if there's a way to get an AI tool to incorporate something from a prospect's recent LinkedIn post or anything that they are interested in into the email, but I don't know if that's even possible.
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