Pre-Covid, gifting was an awesome way to break through the noise and get the attention of prospects. A lot of times I would send sub-$20 gifts to prospects based on their interests (pulled these from twitter, etc.).
This prospecting tactic landed me meetings with VPs, Directors, and even C-Suite folks.
The issue now is that everyone is working remotely. Assuming digital gifts (e.g. gift cards) aren't feasible or allowed by my company, what is the best way to use gifting strategically as part of a remote sales cycle while ensuring the gift gets in the prospect's hands?
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