khan

sdr

How successful is Sales Nav for your company?

I'm an SDR for a video production agency. We basically sell creative videos to help marketing strategies and campaigns for brands nationwide and internationally.

Over the last few months they've added InMail to our weekly KPIs. We use Apollo and mass enroll people for our cold outreach/prospecting. It's very robotic and not much thought is put into it.

I know Sales Nav works for some organizations, but other sales reps I speak to say otherwise. Do you guys use it? If so, what techniques/methods do you use to get a response? I get Inmails all the time and ignore them. Let me know what you guys think.

🔎 Prospecting

👑 Sales Strategy

👥 Social Selling

26 comments

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Sunbunny31

Politicker

Sr Sales Executive 🐰

I use it from time to time as part of my triangulation process on executives in tandem with ZoomInfo. What I do like about it is how it shows me if any of my execs are connected, so I can use additional touchpoints. But I do not use it frequently.

khan

Fire Starter

sdr

Do you use your execs connection as a way to reach out?

Sunbunny31

Politicker

Sr Sales Executive 🐰

From time to time. I usually get connected, so it's effective.

ER0173

Opinionated

Sr. Business Development Manager

Concur with you. I do the same. Besides Sales navigator is as good as the information is updated, which is not always the case.

CuriousFox

WR Officer

🦊

I haven't used it in many moons

khan

Fire Starter

sdr

Any luck, or naw?

CuriousFox

WR Officer

🦊

Eh 🤷‍♀️

IndianaShep

Politicker

Director of Sales and Marketing

It’s a mandated waste of my budget. My board demands we have it, (they heard a podcast about social selling a few years ago) but it is so…just…useless.

nomdeguerre

Executive

Account executive

Use the phone

khan

Fire Starter

sdr

Definitely do. But only for warm leads, no cold calls. They got us strictly on cold emails.

Diablo

Politicker

Sr. AE

My license is wasted

Sco

Fire Starter

SDR

It’s amazing. I use it every day.Great for building PG lists. Can narrow down using various filters, then once you have a list of 100-200 “directors with data governance in their titles living in Boston” Then use the ZoomInfo integration to export them into outreach and put them in a sequence. But for

DMing not really, better to just add them with no context, just make sure to have a strong profile

khan

Fire Starter

sdr

Will say, LinkedIn Sales Nav has amazing prospecting tools. Do you just do a connection instead or actual Inmail?

DungeonsNDemos

Big Shot

Rolling 20's all day

It's not really a great tool. The best use case I have for it is to find new contacts at a company I'm already prospecting, but I'm not using inmails on linkedin because they are seldom opened.

khan

Fire Starter

sdr

Yeah, seems like a better search tool than anything.

tightlines

Politicker

Account Executive

I use it pretty regularly, and appreciate the ability to cast a wider net as opposed to no automation. One thing I would say though, is I still heavily personalize most every email that is sent out, and that’s the only way I see success with it

khan

Fire Starter

sdr

What do you personalize? And how do you make it relate to what you're selling? I try not to come off so salesy but I never know an angle.

Kosta_Konfucius

Politicker

Sales Rep

Good for research not always the best for cold out reach

khan

Fire Starter

sdr

That's what I'm finding out.

IYNFYL

Politicker

Enterprise SaaS AE

I hate it bc you can only do social selling through it. Next thing we are going to be told to start selling through FB

TheArrowOfApollo

Tycoon

Digital BDR

I use it everyday.
1. I rip ALL of my leads from it, it typically has the most up to date information
2. I automate connections with my prospects. It’s only 100 per week, but I niche it down to the most ideal customer, who is active on LinkedIn, and then connect with those people. I’ll send a customized (and automated) message, but it’s not a sales pitch in the slightest
3. Optimize my LinkedIn page, so when they view my page (because they got an invite from me), they can book a meeting with me, without me having to pitch them.
4. Also, every time I make a post, my ideal customer base now sees it. Leading to more meetings.
I love it, but if you try to “sell” on it, it doesn’t work

thisisjustno

Executive

Senior Account Executive

How are you automating the connection and customized message?

JDialz

Politicker

Chief Operating Officer

I fucking hate all the InMail I receive.

We mostly use SalesNav for alerts when executives leave a company. Juniors reach out to set an appointment to talk about rollovers and exercising vested options and transferring vested RSUs over to our institutional advisory platform.

ThatNewAE

Big Shot

Account Executive - Mid enterprise

Sales Nav is bible for me. Very successful.

km22

Opinionated

Account Executive

Great for filling any gaps that ZoomInfo has.

I have never worked with a rep who says they do social selling set a meeting. I believe that some people out there are doing well with InMail but the number of people who are successful are few and far between.

jefe

Arsonist

🍁

It doesn't move the needle a whole lot for me but definitely worth having.

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khan

How successful is Sales Nav for your company?

26 comments

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