from the vault...
Stick to the basics.
Research their LI + Create a Hook with a personal Interest + Connect with your offering/product + Disciplined Follow up
===
Check out the other parts on re: Outbound Prospecting here:
Part 1 → Tell the truth, see what happens
Part 2 → Make them say "No"
Part 3 → Take Old IB Leads, experiment with a KISS
Part 4 → Don't break up without a relationship
Part 5 → Tell them you've done your homework
Part 6 → #FollowUpFriday
Part 7 → Do your homework, show your homework
Part 8 → "Any thoughts?" follow-up GIF-up
Part 9 → When you don't feel like cold calling
Part 10→ 5 years later, tables have turned
Part 11 → That Yankee's Poem
-G
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