Shifting to systems integrator sales

hey everyone. looking for some advice from sellers who have sold on the systems integrator side (partner companies in the SaaS ecosystem that implement technology like Salesforce or oracle). I work for a consultancy that specializes in doing work for clients who use Salesforce, ncino, snowflake and core systems in banking, insurance and wealth. I have traditionally sold on the vendor side as a software sales rep, so far for the most part I do like how our sale is less aggressive and more consultative I also think trust comes more easily being legitimate subject matter experts. i like the sales motion a lot more and I also get to help software AEs like Salesforce AEs on their deal cycles and break into accounts. 

things I need help on: 

1.) cold outreach. I'm booking meets with clients but not as much when I was a SaaS rep because selling consulting work is a very different talk track than selling licenses. any advice on how I can effectively cold call clients and sell services would be great. 
2.) working with AEs at other companies in a channel function. I feel like I have a really good flow down but also there's a million SIs out there emailing them and getting their attention but what are some things you all have done to provide sellers real tangible value and make their lives easier. 
3.) any general selling tweaks you had to make when switching from being a software seller to selling services. 
🧠 Advice
🤘 Personal Growth
5
bendandsnack
Politicker
5
Account Exec
Ooof welcome to being the personal piñata of reps at SaaS companies.

1) Prospecting - First of all, as I'm sure you know, the number one source of pipeline is reps at whatever software company you service. However, to get things moving, you'll get their attention when you get meetings with prospects in their book.

This is tough as people get confused when you don't work for the company of the product you're trying to do cold outreach for. I prospect pitching "education conversations about what other companies in xxxx industry are doing" which lands well in the services world where you're not selling a product.

2) If you want the reps attention - talk to a partner sales manager at that company if you can and get the reps' account list. Go through the list, align work your company has done with those clients, identify buying signals from companies on those account lists, put together sales plays, and send it to the reps. They'll take a meeting with you if you have a point of view on their accounts, but if you just ask them for time they'll ignore you.

Always "bring a bottle" as my manager says.
pman45
Executive
1
Enterprise Account Executive
You are awesome for this like for real this actually helped me a ton!
Maximas
Tycoon
0
Senior Sales Executive
As if you got it from my mouth,such a thorough and great take right here!
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
The value of an SI comes in the form of (1) their high level relationships, (2) being product/technology agnostic, & (3) their ability to cobble together multiple solutions to solve the client's problem.

If you're at the cold calling stage, then you need to be leveraging what your company has done for similar customers. So you're pitch is basically "we did this for Company X with these (1,2,3) results. And we can do the same for you".

You can't be relying on partner companies or channels to fill your funnel for you. You need to get out there and make it happen - then they will come to you.
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